Rhiza

“Nielsen has completed its acquisition of Rhiza,” the company said in a statement. “The solution makes it easier for media researchers, sales and marketing managers to better understand an advertiser’s campaign objectives by capturing a complete picture of the consumer, uncovering growth opportunities and visualizing the competitive landscape.

“We are excited to welcome Rhiza, a company of 20 associates, into the Nielsen family,” the company stated.

http://bit.ly/2lGzYEc - Maryl Curran Widdows Michael Higgins Josh Knauer

Nielsen completes acquisition of Shadyside software firm Another big name is claiming a stake in Pittsburgh’s tech sector. Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Nielsen did not reveal financial terms of the deal, but the New York-based company, well-known f...

Measuring audience engagement, targeting audiences across channels, proving ROI.... today's marketers have a lot of their plate. Rhiza's latest white paper, A New Vision for Media Ad Sales, takes a fresh look at how advertising teams can help marketers wrangle the data they need to effectively connect with audiences. Read it today! http://go.rhiza.com/newvision

White Paper: A New Vision for Media Ad Sales Marketer's spent over $300 billion on advertising globally in 2015. Yet only 39% believe they are capable of using data to inform their campaigns. Help marketers make smarter ad buys by bringing the skills and data they don't have to the table. Read A NEW VISION FOR MEDIA AD SALES to learn how you c…

“I have to be quick and accurate.” WTAE’s Tatia O’Connor talks with Rhiza about how she uses data and research to stay ahead of broadcast TV trends and help clients make smart advertising buys. http://rhiza.com/2016/01/28/4-questions-with-tatia-oconnor/

4 Questions...with Tatia O'Connor - Rhiza This week in Rhiza’s new interview series, 4 Questions, we speak with media industry expert, Tatia O’Connor. A 25-year veteran of broadcast media, Tatia currently serves as the President of Pittsburgh’s Media Association and WTAE-TV’s Director of Research and Client Services. Keen to deliver infor…

Love the ? You'll love this: Did Texas Make 50 Shades a Record-Breaker? http://ow.ly/JpfWN

Rhiza | Did Texas Make 50 Shades a Record-Breaker? Did Texas Make 50 Shades a Record-Breaker? Valentine’s Day weekend offers plenty of opportunities to spend money: expensive dinners, chocolates, flowers and diamonds. This year’s holiday offered one more—Fifty Shades of Grey. The premier of the controversial film, based on the novel by E. L. James,…