Rewired Strategies

An event called 'Sparkle and Style' is right up my alley...

This was a night that just felt good🧡

These women are all amazing! All on different career paths and business chapters, but all working towards their goals and with a roomful of inspiring women it definitely helps the journey.

Pittsburgh Professional Women, Beth Caldwell
and Nicole Lerda from MaxxCole Salon & Spa created such a fabulous evening of pure fun, shopping, and chatting...and maybe a little Aperol Spritz🍊

As always, I'm grateful for the relationships I've built and the connections I've created...it makes solopreneurship feel less lonely😉 and more supportive...cheers to that 🥂

Celebrating Friday, this pup selfie because she never lets this happen, and THIS realization... ⬇️

I've realized I am not behind…I am building something brand new🪴

This transition…from one business model to another has come with a completely new identity, a new style, and a brand that actually feels like me and where I'm headed.

I can't even fully put the excitement into words. This new chapter has been beyond fantastic. But if I am being honest 🫣 …it hasn't looked polished to my “liking” just yet and not quite up to “Amy Standards." You are watching me build this in real time. The messy middle is out there for all to see.

My Instagram grid isn't quite where I want it yet. My posting hasn't been perfectly consistent. My website is still under construction. Wait…are these the same things that bother my clients? 😲 Yes.

And honestly, for a minute, I started to get in my head about all of it. But then I had to remind myself of something I tell my clients all the time: “once everything is streamlined, it starts to run like a well-oiled machine." It's the progress, not the perfection that matters🧡

Right now, I'm in the building phase, all the parts are moving behind the scenes along with my day-to-day client and project work.

And this realization also reminded me how much we tend to overthink and critique ourselves…when most people aren't looking nearly as closely as we think they are.

If you are in a similar season right now, here is what I've been reminding myself:
1️⃣ Pick one small way to show up this week (not five)
2️⃣ Let it be simple enough that you will actually follow through

You're not behind…you might just be building something 🧡

Every year International Women's Day is celebrated on March 8. It's a day to celebrate women everywhere and their accomplishments, leadership, skills, and simply the perseverance to get through everyday life🧡

This week's celebration at the highlighted a panel of powerhouse Pittsburgh women who shared their own impactful stories of how and why they're where they are today.

Dinner, local business vendor shopping, chatting, and connecting with new and familiar faces was a fabulous way to celebrate this day.

Here's to women everywhere and the many hats they wear, roles they fill, and goals they achieve🧡

One thing I notice when a business feels scattered online is that they are trying to promote everything all at once.

When we try and promote everything, marketing starts to feel a bit chaotic 🤯

Just like we feel pulled in multiple directions, our messaging can be received the same way.

Our offerings and our services are our babies...and of course, we want to show them off!

But, when everything is being promoted at once, it becomes harder for people to know what we do and how we can help.

A little bit of this, and that, and this and even that can cause "your prople" to become overwhelmed and even confused.

Most of the work I do with clients isn't about adding more ideas...it's about organizing what's already there.

Once we figure out what should be in the spotlight right now, everything else starts to feel more manageable 😉