HUEMOR

In all of our years in business,
we've tried 1000s of software tools

Here are the top 24 that will make your life far easier in 2024

PS. Have any helpful tools you feel we should know about? Drop them in the comments below.

Your mindset is everything.

How you work, how you think, how you succeed…

It can make all the difference.

Here are 10 visuals with lessons that will improve your mindset.

✅ Write It Out

Writing your thoughts down can provide clarity

A clear mind is sharper and more productive

✅ There’s a Difference Between a Manager and a Leader

Managers make decisions and restrict others

Leaders guide others and make a real impact

✅ Keep Communication Simple

You don’t need to impress others with fancy vocabulary

You should focus on making sure others clearly understand what you’re saying

✅ Purpose Defeats Imposter Syndrome

Imposter syndrome is a common occurrence and can be difficult to overcome

Finding and focusing on your purpose will help to build your confidence and sense of belonging

✅ Failure is Disguised Success

While failures may be hard to take, they are not all bad

Failures teach you lessons that are vital to succeeding in the future

✅ Storytelling is an Essential Skill

The way you tell a story can determine the impact it has on others

Storytelling is one of the most valuable skills that you can have

✅ Use Your Resources

If you have access to the right tools, make sure to use them

Many of us don’t utilize the tools around us and suffer for it

✅ Promote Clarity

Avoid getting stuck in your own thoughts by writing them down

Even just 5 minutes of writing can be helpful in clearing your mind

✅ Creativity Can Be Found Anywhere

Don’t just focus on the positive to fuel creativity

Allow other emotions to guide your creativity to your advantage

✅ Take Care of Yourself

You have to fill your cup up first before you can fill up others

Helping others when you’re feeling your best elevates the experience for everyone

10 Visuals That Will Change The Way You Think

Feeling lost in your marketing strategy? ⤵
We've got you covered.

In the sea of marketing hacks, here's one to bookmark.

These marketing formulas are tried and true, and guaranteed to deliver.

Try:

AIDA (Attention, Interest, Desire, Action):

Attention: Capture the audience's attention.
Interest: Build interest in the product or service.
Desire: Create a desire for the product.
Action: Prompt the audience to take action, such as making a purchase.

S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Time-bound):

Specific: Clearly define the goal.
Measurable: Establish criteria to measure progress.
Achievable: Set attainable goals.
Relevant: Ensure the goal is relevant to the business.
Time-bound: Set a timeframe for achieving the goal.

P.A.S. (Problem, Agitate, Solution):

Problem: Identify the problem the audience faces.
Agitate: Intensify the problem to make it more pressing.
Solution: Offer a solution that resolves the problem.

F.A.B. (Features, Advantages, Benefits):

Features: Highlight the features of the product or service.
Advantages: Explain the advantages of those features.
Benefits: Show the benefits that the customer will gain.

B.E.S.T. (Brand, Experience, Service, Trust):

Brand: Establish a strong brand identity.
Experience: Create a positive customer experience.
Service: Provide excellent customer service.
Trust: Build trust with the audience.

A.B.C. (Always Be Closing):

A classic sales technique where the focus is on closing the deal at every step of the sales process.

C.A.R. (Challenge, Action, Result):

Challenge: Describe the challenge or problem faced.
Action: Explain the action taken to address it.
Result: Highlight the results or outcomes achieved.

S.O.S.T.A.C. (Situation, Objectives, Strategy, Tactics, Action, Control):

Situation: Analyze the current situation.
Objectives: Define clear objectives.
Strategy: Develop a strategy to achieve the objectives.
Tactics: Determine the tactics to implement the strategy.
Action: Execute the plan.
Control: Monitor and control the progress.

I.D.A. (Interrupt, Engage, Educate, Offer):

Interrupt: Catch the audience's attention.
Engage: Engage them with compelling content.
Educate: Educate them about the product or service.
Offer: Present a compelling offer to prompt action.

R.E.A.N. (Reach, Engage, Activate, Nurture):

Reach: Reach the target audience.
Engage: Engage them with relevant content.
Activate: Activate their interest or intent.
Nurture: Nurture the relationship to build loyalty.

Marketing Formula Cheatsheet

9 corporate phrases you’ve never heard
That you’ll want to use immediately

Tired of the same old…
“Elephant in the room”
“Circle back”
“Punt this to next quarter”
Corporate jargon you’ve heard a million times?

Well, I’ve got 9 new terms to liven up those “all hands” meetings.

“𝗚𝗼𝘁𝘁𝗮 𝗕𝘂𝗯𝗯𝗹𝗲 𝗪𝗿𝗮𝗽 𝗧𝗵𝗶𝘀”

What It Means:
The need to tone down a controversial but true statement.

Example:
“That’s true, but we can’t say it that way to Joe. We gotta bubble wrap this.”

“𝗢𝗻𝗲 𝗠𝗮𝗻’𝘀 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗜𝘀 𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗠𝗮𝗻’𝘀 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆”

What It Means:
What’s special to one person means nothing to another.

Example:
“I hear you, I guess one man’s Thanksgiving is another man’s Thursday”

“𝗟𝗲𝘁’𝘀 𝗦𝘆𝗻𝗰 𝗦𝘁𝗼𝗿𝗺 𝗜𝘁”

What It Means:
Conducting a fast-paced 5-minute meeting.

Example:
“That’s fine, put something on my calendar, and we’re going to sync storm it”

“𝗪𝗲’𝘃𝗲 𝗚𝗼𝘁 𝗧𝗼 𝗖𝗿𝗮𝘀𝗵 𝗧𝗵𝗲 𝗕𝗼𝗮𝗿𝗱𝘀”

What It Means:
Putting in a high level of effort on a specific task over a short period of time.

Example:
“Hey fellas, we really need to crash the boards today on these sales calls”

“𝗔𝗿𝗲 𝗪𝗲 𝗕𝗼𝗶𝗹𝗶𝗻𝗴 𝗘𝗴𝗴𝘀 𝗼𝗿 𝗣𝗼𝘁𝗮𝘁𝗼𝗲𝘀?”

What It Means:
Identifying the quality of one's character or work ethic.

Example:
“It’s tough times right now. When you boil potatoes, they get soft. When you boil eggs, they get hard. We need you to be an egg.”

“𝗕𝘂𝗹𝗹𝘀𝗵*𝘁 𝗕𝗶𝗻𝗴𝗼”

What It Means:
Calling out when a group is avoiding obvious problems.

Example:
“Are we going to address the real problem today, or are we just going to play bullsh*t bingo in today's meeting?”

“𝗪𝗲’𝗿𝗲 𝗝𝘂𝘀𝘁 𝗠𝗮𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗘𝗹𝗯𝗼𝘄𝘀”

What It Means:
You’re working hard on something, but it’s not the root of the problem.

Example:
“Look, I get that you’re working on the button UI, but we’re really just massaging elbows here.”

“𝗜 𝗧𝗵𝗶𝗻𝗸 𝗪𝗲’𝗿𝗲 𝗧𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗔 𝗙𝗶𝘀𝗵 𝗛𝗼𝘄 𝗧𝗼 𝗖𝗹𝗶𝗺𝗯 𝗔 𝗧𝗿𝗲𝗲”

What It Means:
You’ve put someone in a position where they can’t play to their core strength.

Example:
“Jim’s a great developer, but when it comes to managing people, I think we’re teaching a fish how to climb a tree”

“𝗟𝗮𝗻𝗱𝘀𝗹𝗶𝗱𝗶𝗻𝗴”

What It Means:
Rallying colleagues for support in a private setting.

Example:
“Look, this idea won’t be popular, but it’s the right choice. We need to landslide this in the meeting.”

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Uncommon Corporate Phrases