SALT Automotive

We’re here to enhance your story — the good ol’ fashioned way.

A preservative and a seasoning: the humble table salt has played a key role in the story of every great civilization.

And here at SALT Marketing, we understand the importance of shaking things up while preserving your organization’s unique mission. Our job is to make sure your individual flavor shines through, adding just the right amount of that “spice of life.”
If marketing is a campaign, and “an army marches on its stomach,” then victory might just take a dash of SALT.

Meet our co-founder of SALT Marketing, "Ev" Kelly Searle!

“Ev” Kelly Searle is the visionary behind SALT Marketing, an organization dedicated to empowering non-profits and businesses alike through impactful marketing strategies.

With a strong background in advertising and a passion for service, Ev is a longtime volunteer for various non-profits — including President of the Board for Robin’s Home.

In 2021, Ev co-founded automotive F&I company SALT Automotive with her husband Justin. Recognizing the growing need for non-profit marketing solutions, however, Ev began laying the foundation for SALT Marketing — an agency dedicated to supporting organizations that strive to make a difference.

Inspired by her own daughter, who has special needs, Ev's commitment to giving back is deeply personal, as she works to uplift the many organizations enhancing their own communities and improving lives.

Charity Spotlight: MS Solutions

SALT Automotive and SALT Marketing partnered with MS Solutions in 2023 to aid with their sweepstakes marketing. MS Solutions is a non-profit organization that provides assistance to those diagnosed with Multiple Sclerosis. The mission of MS Solutions is “to provide programs and support services to those persons affected by MS that help them maintain their health, safety, self-sufficiency, and personal well-being; and to heighten public awareness of multiple sclerosis in order to elicit financial support for the organizations programs and services and promote understanding for those diagnosed with the illness.” MS Solutions provides grants to individuals with MS for instrumental services and devices. These may be directly related to their healthcare, such as funding for a neurologist visit for the uninsured, prescription co-pays, and physical, occupational, or speech therapy as well as items that aid in adapting to changing circumstances, such as portable wheelchair ramps, hand controls for vehicles, or cooling aids for heat intolerance.

MS Solutions just had a sweepstake end for a 2024 Z06 and $20,000, where over $300,000 was raised. Through this partnership, we are able to drive greater support towards their mission by aiding in raising money for their offered services and heightening public awareness of this illness. This partnership involves developing and executing targeted social media campaigns to reach a wider audience and encourage participation in the sweepstakes. SALT Automotive and SALT Marketing also creates personalized email campaigns to engage potential donors, emphasizing the unique prizes available and the positive impact their contributions will have. The strategy focuses on building a sense of community and raising awareness of the charitable cause through compelling messaging. By continually refining and optimizing these efforts, we drive higher engagement, increasing both sweepstakes entries and overall donations to support MS Solutions. Last weekend, we launched our second sweepstakes with MS Solutions for a 2025 Corvette ZR1 with $25,000 cash!