Ducks In Rows

I just launched my April newsletter!

If you want to know about the latest changes in SEO, AI and ads, head over and sign up. Link in comments.

THIS ISSUE COVERS:
Google is cleaning house 🌪️
- Human Created Content is 8x More Likely to Rank #1 in Google
- Originality is No Longer Optional
- Google's Crackdown on Back Button Hijacking
- Google’s AI Mode Split-View is Changing Website Views
- Your New Easy Button in Chrome
- 5 Min Win: How to Find Broken Links
& more!

🤖 Can AI beat a human at SEO? A new study of 42,000 pages bares all.

I hear it all the time: "AI writes just as well as humans now, so it should rank just as well."

Semrush just released a massive study of 42,000 different web pages to see who actually wins the top spot on Google. You might be surprised with the outcome.

THE DATA SAYS...
👉 Human-written content holds the #1 spot 80% of the time.
👉 Pure AI content only makes it to #1 9% of the time.

Wow, that is a giant gap! 🤯

WHY IS THIS HAPPENING?
Even though many experts think AI content performs just as well, the data shows that AI content gets stuck at the bottom of Page 1.

Google’s top spots are still reserved for things AI can't touch:
✅ Original ideas from real-life experience.
✅ True expertise that helps a reader solve a problem.
✅ Good judgment on what information actually matters.

MY TAKE 🦆
AI is a helpful tool for brainstorming or getting your first draft started. It's great for moving faster! But if you want to beat your competition and take that #1 spot, you still need a human in the driver's seat.

AI can help you get found, but humans are the ones who get you to the top. 🏆

See the study in the comments 👇

The #1 comment I've been hearing lately:
Marketing is starting to feel like a black box. ⬛

For years, I’ve been translating these digital shifts into an actionable plan for my clients. I realized this shouldn’t stay in my head—it should be a resource for everyone.

Here’s the reality: People aren't just searching for keywords anymore. They’re asking questions and getting instant answers from AI before they ever reach a website. Search engines and LLMs are becoming decision engines, deciding which brands are worth mentioning based on their authority, not just links.

It feels like you have to be everywhere at once to stay relevant—but that's just not sustainable for most of us.

That’s why I created Unscrambling the Web.

The Purpose:
Once a month, I take the complicated updates about search and AI and condense them into one simple, 5-minute briefing.

The Benefit:
You get a clear, calm look at what’s actually changing and a straightforward plan of attack to keep your brand visible. I do the research so you can stay focused, knowing you’ve got the strategy to stay on track.

If you’re ready to get ahead of the shifts without it becoming a second job, I’d love to for you to join me.

Get the monthly briefing. Link in bio.

📸