Whiskey and Red

W&R Archives: Isthmus x Whiskey and Red

Isthmus stands at the intersection of policy, environment, and possibility—navigating the narrow yet powerful channel where action creates impact. The brand identity mirrors this mission with clarity and strength: a geometric symbol that embodies both the name and the literal idea of an isthmus—two halves connected by a purposeful strip, abstract enough to evoke land or water, yet precise in its balance. This clean, adaptable mark can invert, expand, or transform to represent the four elements, four regions, or even the four political parties, underscoring Isthmus’ bipartisan commitment to collaboration. Supported by a typography system that feels modern and resolute, and a visual language drawn from natural topographies, the identity captures the firm’s role as a connector—advancing environmental policy through creativity, unity, and a future-focused vision.

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High Vibrational Child is a movement wrapped in color, compassion, and culture. The brand identity pulses with vibrant hues and playful, hand-drawn details, anchored by a sweet turtle mascot that reminds us of patience, resilience, and joy. At its heart is a powerful truth: children with autism are not broken—they simply vibrate at a different frequency. When we attune to their rhythms, we discover brilliance, beauty, and connection. Founded by Hawai‘i native Britt Yap, the brand carries the spirit of aloha and ‘ohana, weaving love, belonging, and acceptance into every touchpoint.

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Throwing it back to when we partnered with the founders of UpStart Good to spark a little good trouble—the kind that challenges the status quo of home organization (hint: it doesn’t involve mountains of plastic bins).

Together, we built a vibrant identity system brimming with playful energy, custom illustrations, and a foxy little mascot that champions their mission of aligning home systems with human needs and planetary values. UpStart Good isn’t about quick fixes or cookie-cutter solutions—it’s about compassionate, science-driven support that makes sustainable living simple, repeatable, and joyful.

Their new brand identity is more than a look—it’s a movement toward lighter footprints, smarter choices, and homes that feel as good as they function.