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Let's continue Brand Lesson 002_Connecting To Your Audience.⁠
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Today strategist use 12 different archetypes organized into 4 desires: Legacy, Connection, Structure and Spirituality. ⁠
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The Explorer, Sage, and Innocent are three archetypes who desire to explore spirituality.⁠
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The Explorer is adventurous, explorative, and liberated.⁠
The Sage is wise, intelligent, and informed.⁠
The Innocent is honest, moral, and positive.⁠
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Do any of these align with your brand? ⁠
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Have you discovered what you have that others need? If so, badass 🤘! You're one step closer to crafting your brand purpose 🙌. If not, no worries, keep thinking about it 🤔. I'm still very proud of you for working on it 😀!⁠
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Remember, this is something that you're good at. It can be anything, like good listening, or being a badass mixologist, or perhaps you're good with your hands, or you're a kick ass designer. ⁠
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Whatever it is, be sure to find it, and chase it. ⁠
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