Self Made Records LLC

This is a sad truth

EVERY BAND IS NOW A CONTENT CREATOR

Something strange happened to heavy music while we were all arguing about subgenres online.

Musicians didn’t just become artists anymore. They became marketers, content creators, social media managers, video editors, livestream hosts, and full-time participants in an algorithm that never stops demanding more.

Meanwhile, the bands who spent years perfecting their craft are competing for attention against infinite feeds, viral clips, and a machine that rewards retention over depth.

Has streaming made music more accessible while making discovery less meaningful?

Has convenience replaced mystery?

And do younger artists even know there used to be another way?

Read: EVERY BAND IS NOW A CONTENT CREATOR at Metal Lair