Nantico Creative

It’s not quite June yet, but today sure feels like it! ☀️ I’m hoping to wrap things up in the studio early today, so I can get outside and enjoy those rays!

Are you stoked for the weekend?

I don't know about you, but one of the many things I'm struggling with as a creative entre⁠preneur/small business owner is how to create content or market our services in these uncertain, scary times.

I want to be helpful, provide value, and be a source of strength and positivity; but, as a B2B design studio, I don't want to inadvertently present our brand as seeking profit or preying on potential clients' vulnerabilities and hardships.

Do you feel the same way?

I found a helpful article on this topic this morning and wanted to share their advice:

"Customers are not seeking confidence that potential suppliers are 'here for them' in times of trouble. Nor are they seeking confidence that certain suppliers offer 'best-in-class' solutions. Instead, customers are in need of confidence in themselves and their own organization’s ability to survive, if not thrive, during times of disruption and uncertainty."

In practical terms: "Focus on content topics that are directly relevant to what you do in the market and present a focused, unique POV that aligns back to your audience."

Do you have any insight on this? How is your brand approaching content marketing right now (if at all) to be helpful and provide value to your audience?