Jefferson Visual Communication Design

Meet Senior Sam VandenHeuvel Reed

Today, Sam presents Alere — a meal planning app designed to reduce the everyday stress of deciding what to eat.

Alere simplifies planning, shopping, and daily decisions—helping families stay consistent, save money, and make better food choices over time. Rather than focusing on calorie tracking, the app prioritizes clarity and ease—supporting real routines and reducing friction in everyday life.

Sam is a UX/UI designer focused on making complex systems feel simple, intuitive, and human—translating complexity into clear, approachable experiences.

🔗 Explore more: samdvanden.com