Inflection Point Digital

https://adexchanger.com/ecommerce-2/amazon-goes-big-on-conquesting-ads-despite-the-blowback/

Amazon Goes Big On Conquesting Ads, Despite The Blowback | AdExchanger Amazon is ratcheting up conquesting campaigns, both as an ad platform and as a private-label brand operator. Conquesting is when a brand tries to directly peel off a competitor’s customers or audience. It was a limited strategy in the old world of media and shopping, where there wasn’t much data...

"As we enter a more data-driven era of TV advertising, it is important to think of these advanced tactics, not as individual campaigns but pieces of one holistic television initiative. Testing is critical... it is important to move beyond that initial phase and introduce the new proven tactic to the larger overall media mix."

Advanced TV Tactics: Pieces Of A Holistic Media Strategy | AdExchanger "On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at one2one Media. As the annual network upfront presentations concluded, agencies and advertisers were strategizing on how to best act on the serie...