Total Retail

Customers don’t think in channels anymore. They expect flexibility.

They want to browse online, shop in-store, compare options, and buy when it works for them. The brands winning today are the ones meeting customers where they are, while still delivering a seamless experience from purchase to delivery.

In this episode of Total Retail Talks, Charlie Beer shares how Naturepedic is scaling for growth by supporting retail partners, prioritizing reliable delivery, and creating a customer experience that lasts long after checkout 📦

🎧 Want the full conversation? Listen to the full podcast here https://bit.ly/3Q4eYrQ

Why are so many brands still obsessed with chasing younger audiences… while overlooking one of the largest consumer groups? 👀

For Tim Parr, the answer was obvious: build for the people everyone else ignored.

In this conversation, Tim shares why focusing on an often-overlooked demographic wasn’t just personal, it was smart business. From challenging ageism in culture to creating products and messaging that genuinely resonate, he makes a powerful case for why brands need to rethink who they’re speaking to.

Are brands missing the mark by overlooking older consumers? Let us know in the comments 👇

🎧 Listen to the full conversation here https://bit.ly/4n2fd2x