Live 2 Quit

A thank you letter from Big To***co:

"Thank you for your loyalty. Thank you for starting at 13. Thank you for the $2,900 every year. Most of all, thank you for thinking this was your choice."

They wrote the script. Today you burn it.

World No To***co Day. See the game. Refuse to play.

1-800-QUIT-NOW

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Tomorrow is World No To***co Day.

A day when millions around the globe make the same choice.

Not perfect. Not ready. Just willing.

Tomorrow we rise.

1-800-QUIT-NOW

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One 11 minute walk.

That's all it takes.

A 10-minute walk reduces cravings by up to 50%. We're giving you one extra minute just to be sure.

Not a run. Not a workout. Just a walk.

Around the block. Down the hall. Through the parking lot. Anywhere.

The craving hits. You walk. By minute 11, the grip loosens.

Your body wants to move. Your lungs want to breathe. Give them 11 minutes.

Try it before your next cigarette. See what happens.

1-800-QUIT-NOW

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To***co companies add ammonia to ci******es. Yes, the cleaning chemical.

Why? It converts ni****ne to "free-base" form — which they believed made it hit your bloodstream faster.

Internal documents show competitors reverse-engineered Marlboro and concluded: "Ammonia technology was the key factor in their success."

They called the result "impact." You called it addiction.

1-800-QUIT-NOW

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The deep breath that fills.

Not the shallow gasp. The breath that goes all the way down and all the way back up.

One month smoke-free and your lung capacity starts expanding.

That's what's waiting.

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