Forty4 Design

The work clients never see is the work that makes everything else possible.

This is Mia - one of our designers, mid-session, walking through website wireframes she built from scratch for a client strategy presentation. Three iterations on the wall. Sticky notes everywhere. Real thinking happening in real time.

No filters or polished deliverable deck. Just the messy, rigorous process that happens before any of that.

At Forty4 Design we believe the best creative outcomes don't come from inspiration, they come from systems. From asking the right questions before touching a single pixel. From putting structure to strategy so that when we do execute, every decision has a reason behind it.

Wireframing isn't an option. It's a thinking tool. It's how we stress-test information architecture, validate user flow, and align everyone from design, dev, and client, before a single line of code is written.

Most agencies skip this step. We built our entire process around it.

The magic doesn't happen at launch. It happens in rooms like this. Real people making strategic decisions.

None of this would be possible without our incredible team all working together towards the same goal.

Project Manager: Lili Treviño
Creative Direction: Felix Jaimes
Research & Strategy: Penélope Cabrera
Visual & Interactive Design: Mia Mireles
Content Creation Strategist: Carolina Cabrera

For SXSW, we partnered with 1 Hotels (1 Hotels) to create an activation rooted in their “1 Less Thing” initiative. The idea was simple, but effective. Travel lighter and give back.

So we designed and built a fully functional installation where attendees could donate clothing on-site. Each drop point was integrated directly into the structure, with messaging built into the experience, not just placed on top of it.

The goal was to make people stop, read, and actually participate.

Everything was built using natural materials to stay aligned with the brand. No plastic. No shortcuts. Live greenery provided by Enchantment Austin.

From concept to fabrication to installation, this was one of the fastest turnarounds we’ve ever executed. And it worked because the idea was clear from day one.

Installed at Fareground Food Hall