Catch 5 Direct

"Revenue has declined by an average of 17.8% during the pandemic, survey respondents said. But many companies want to protect their competitive position even in a tough environment. Some are also rushing to meet increased demand online as efforts to fight the novel coronavirus mean consumers are venturing out less and many bricks-and-mortar stores are temporarily closed or offering limited service. Sales over the internet increased to 19.3% of total sales in May, a new high for the survey, from 13.5% in January."

Marketing Is Keeping Its Share of Company Spending, CMO Survey Suggests Marketing may be weathering companies’ cost cuts during the coronavirus pandemic so far—at least in relative terms.

Study shows Ad Execs are actually overestimating video viewing on digital devices & underestimating conventional TV. http://ow.ly/aFrX30bayWd

Ad Execs Have Distorted View Of Video Across Devices, Overweight Hand-Held Ad executives have a distorted view of how much video they -- and the average American consumer -- spend on various devices ranging from...