McSmartypants Software

Joint ventures are where two companies engage in some activity together that benefits them both.

Whom should you look for to form a joint venture?

First, consider who has your target prospect as their current customers but aren't competitive with your offering?

Second, consider companies that might have extra resources they aren't fully utilizing or that you could bring more value to.

Third, consider whom you could provide huge benefits to with your customer base.

Then, reach out and see if you can find a mutually beneficial way to move forward.

An ideal joint venture won't take much time on the part of either of you, but helps you both gain access to the customers of the other in a valuable way (aim for the win:win:win of course).

And, try this out with multiple people. They won't all work out, but when you find one that is solid for you both, you can really build something big and more profitable together.