SNJ Botanica

People often ask why we’re called SNJ Botanica. 🌿

Because before there’s body butter…

Before there’s a facial oil…

Before there’s a lip balm…

There are herbs, flowers, roots, spices, and slow botanical infusions.

This is the heart of what we do.

Real ingredients.
Small batches.
Made with purpose.

And this is only the beginning…

A few new botanical infusions are already steeping, and I can’t wait to share what’s coming next. 🤎✨

Sometimes the most productive thing you can do is pause.

To breathe.
To grieve.
To laugh with family.
To sit outside just a little longer and remember what truly matters.

We’re taking a little time to be with family, honor the people we’ve loved, and remember that the work, the orders, and the ideas will all be here when we’re ready.

Wishing you a Fourth of July filled with peace, gratitude, and the people who make a place feel like home.
❤️🤍💙

Game day test: accepted. 🥎💪

8am: Slick Back Hair Wax.

108° heat.
5 games.
A catcher’s helmet.
One tournament win.

10pm: still holding strong. 😭✨

Featuring our toughest product tester, J, and a surprise blooper from her sister at the end because apparently no SNJ production can ever stay on script. 💀

Now we’re curious…

Does YOUR slick back survive this? 👀🥎

POV: you’re dating a skincare formulator 😭🧪

This man went from one bottle that did everything…

to a toiletry bag that rivals my side of the bathroom.

The problem?

Half of it is testers.

The other half is products with questionable labeling.

Most days he has no idea what he’s putting on his face or what order it goes in. 💀

And yes, I absolutely gave the bombastic side eye to the non-SNJ products.

Somehow he still trusts me.

Happy Father’s Day weekend to the longest-running clinical trial in SNJ history. 🤎

asked my daughter to review my latest soap experiments 😭🧼

the strawberry one got compared to cake, which might be the highest compliment a tween can give. 🍓✨

the lavender one…

well, let’s just say she had some thoughts about its appearance. 💀

apparently “it has character” is not a recognized tween standard of quality.

the side eye alone delivered a full performance review.

that’s all.
ok, Miranda Priestly. 😭

Part 2: The Reveal 🧼✨

The strawberry cream soap? We might actually have something there. 🍓😭

The lavender soap? Let’s just say she’s got… character.

But that’s the fun part of learning something new. Every batch gets a little better, every mistake teaches me something, and thankfully these are still for personal use while I figure things out.

Perfectionist me sees all the things I’d change.

Progress me is pretty proud of attempt #3. 💛

Part 3: testing the new soap dishes 👀 bc the dishes never end!

SNJ Experiments: Soap Edition 🧪😭

Attempt #1: didn’t fill the mold.

Attempt #2: soap ash.

Attempt #3: currently sitting in the mold and we’re cautiously optimistic. 🤞🏽

One thing I’ve learned building SNJ is that every product starts with a lot of testing, learning, and trying again.

Even the things I make for personal use have to earn their place before they ever become a product.

For now, these are just experiments for me and the girls. But I love learning new skills and figuring out how to make everyday products with ingredients I actually recognize.

Soap makers… any advice for a beginner? 👀

POV: Your summer skin care routine just got a whole lot cuter. ☀️

Mix & match any 3 travel body butters and add any tinted lip balm for just $5.

Hydrated skin.
Soft color.
Vacation energy.

From Coconut and Citrus to Lavender and Watermelon, build the bundle that fits your summer vibe.

Tap the link in bio to shop.

more than lip balm 💋

Both Soft Glow and Soft Blush were created when my daughter got braces and suddenly needed more than a typical lip balm.

One focuses on everyday protection. One focuses on extra nourishment and healing.

Same reason. Different purpose.

Because lip care should do more than just sit on top of your lips ✨