Perception Institute

Goal framing matters everywhere. NYC. Louisville, Kentucky. Puerto Rico. Everywhere.

People experience identity threat every single day. How do you handle identity threat and how do you feel when your identity is threatened?

We all know that stereotypes can affect how we view or interact with others. But did you know that they can work in the opposite direction by having us think about how we represent a certain group?

When have you been stereotyped and when have you dealt with stereotype threat?

Take a minute out of your day to learn about Implicit Bias.

Can you think about a time where you were on the receiving end of implicit bias? Then think about a time where you were the one with implicit bias.

Perception Institute educates groups on the harms of implicit bias and also shares steps people can take to reduce implicit bias. To learn more, visit perception.org

To many, Vice President Kamala Harris’s loss in the 2024 presidential election was a sobering reminder of a larger and continuous gender gap across leadership positions in not only government, but also in business, higher education, and the military.

Perception Institute's co-founder and Senior Research Advisor, Rachel Godsil, was part of a a team of researchers that studied how the gender gap is framed and how that framing affects perceptions of it.

Learn more: https://www.nyu.edu/about/news-publications/news/2025/january/too-many-men-or-too-few-women--new-study-finds-how-the-gender-ga.html