CEW

Sometimes the best ideas find you when you’re lost.
Kim Van Dang of Van Dang Fragrances shares the story behind one of her best-selling scents, born from getting lost in the desert outside Palm Springs, following a hypnotic smell to an orange grove in full bloom, and vowing to bottle that exact moment. ✨

Supergoop! invited CEW to their NYC headquarters for an exclusive BTS tour.
From their specially-designed workspace to all the details that make their office feel like, well, Supergoop!, see how we captured where the magic happens.

2025 Indie Report Honoree Barbara Herman, Founder of Eris Parfums talks about one of her favorite scent memories. Last year, we spotlighted the indie fragrance founders reshaping the industry. This year, we’re turning our attention to the visionaries behind indie hair, the founders building something new, one strand at a time.