LiveImpact

Two stats that should change how nonprofits think about volunteers:

→ Volunteers give 2x more than non-volunteers
→ Volunteering increases likelihood of giving by 14.5%

The problem? Many organizations can't act on this because their volunteer and donor data live in separate systems. Development staff reach out to longtime volunteers without knowing their history. Volunteer managers greet major donors like first-timers when they walk in their door. Supporters who give both time and money never get acknowledged for the full picture of what they contribute.

Our latest blog explores what a unified approach looks like in practice.

https://hubs.li/Q040X8s-0

www.liveimpact.org

The results are in! Giving Tuesday 2025 broke records with $4 billion in donations from 38 million participants, up $400 million year over year. Those numbers are staggering and deserve celebrating, but the underlying data shows some key shifts worth acknowledging and adapting to going forward.

Recurring donations increased 25-66% across major platforms. Digital wallet giving surged 82%. Donor Advised Funds had their largest single day of giving ever. Donors are gravitating towards easier, more efficient ways to give. Organizations that make giving frictionless had the most success.

Another pattern worth acknowledging from this past year: typically, only 6% of Giving Tuesday donors give again by year-end. With intentional follow-up and stewardship, that number reaches 48%. The difference comes from what happens in the weeks after your campaign.

If you're looking at your December 2nd donor list wondering about next steps, the research offers clear direction. Frictionless giving options, personalized acknowledgment and thoughtful follow up turn one-time gifts into lasting relationships.

We analyzed this year's trends and pulled together strategies for converting Giving Tuesday momentum into sustained support. Whether you exceeded goals or fell short, understanding these patterns can help shape your December strategy and planning for 2026.
Full analysis: https://hubs.li/Q03YqmFY0

Giving Tuesday 2025 Results: $4B Raised & Key Nonprofit Trends Giving Tuesday 2025 Results: Donations up 13% from 2024. Discover the most effective strategies used to maximize Giving Tuesday success.