Future Commerce

The data doesn’t lie: Victoria’s Secret has gotten its sexy back. According to the company’s Q1 results, total revenue is up 15.3% YOY, with digital up 8.4%. International revenue has increased nearly 45%. And net income? That has increased a staggering 1,951%. The results show that CEO Hillary Super’s vision is finally being reflected on the balance sheet.

A few things Super has focused on:

⭐️ Doubling down on a core product: For Victoria’s Secret, that’s bras. With strategic focus comes creative prioritization, and with creative prioritization comes consumer attention. The company saw double-digit growth in this area, according to Super.
 
⭐️ Leadership alignment and autonomy: During Shoptalk, Super emphasized the importance of building a leadership team that aligns with your cultural vision. Many of those new hires are approaching their one-year anniversary, which means their work is coming to fruition.
 
⭐️ Stores as a competitive advantage: Victoria’s Secret stores offer proximity, but they also offer the chance to touch and feel a product that, in many cases, acts as a second skin. The power of the ex*****on lies in how each brand, Victoria’s Secret and Pink, comes to life through the senses, but also through service. Super has noted that many associates have spent decades with the brand, and that deep relationship and innate passion for the brand is felt in each interaction.

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The cultural impact of the World Cup is about far more than “love of the game.” It’s also about patriotism, celebration, nostalgia, and belonging. Millions are traveling to experience the games in-person. Billions are streaming and engaging through social. And a growing percentage of fans are shopping brands participating in these moments.

We break down how brands can seize the moment: https://www.futurecommerce.com/insiders