FlyWheel Consultancy

Marketing Beyond Social Media: Email Marketing

Email Marketing is defined as "a form of marketing that can make the customers on your email list aware of new products, discounts, and other services". Each month, you'll want to closely monitor email marketing metrics, such as open rate, click rate, and reply rate.

Using these metrics, you'll develop an understanding of your most effective content types, weekdays/times for sending, and audience demographics. Along the way, you'll adjust your campaign as needed.

As you grow increasingly comfortable with the email marketing process, you could gradually increase your email cadence over time. Specifically, it is common for organizations to start with a monthly email, eventually ramp up to a biweekly process, and ultimately send emails on a weekly basis.

It's time to start crafting your first marketing email! 📧💻🌿



🟠HubSpot
🔵Meta
⛰️FlyWheel Consultancy

Design Credit: Jamie Leung, Creative Director