Jordan Prindle Designs

The number one mistake you’re making when defining your target audience is…. 🫣

Focusing too much energy on the demographics.

☑️ The demographics are the measurable traits of your target audience: age, income, location, etc.

These traits are good to know, but they’re pretty surface level. Every 28 year old woman is not the same. Not by a long shot.

What you should be focusing on are the psychographics. ‼️

☑️ These are the immeasurable traits. Things like beliefs, attitudes, goals, etc.

These similar traits bond people more than their age or location.

When thinking about your target audience, focus on what they desire from their lives and how your business meets their needs.

Leave a ❤️ if you agree.

Building your personal brand takes time.

The truth is a personal brand (different from your businesses brand - but just as vital! 👌🏻) is constantly evolving as we change and grow as people. So, how do you keep it consistent for your audience?

▪️Focus on your why.
▪️Hone in on your values, message, and mission.
▪️Highlight what makes you unique.

Stay true to those three pillars and don’t let the comparison game get to you. When you have your pillars to fall back on, everything else will fall into place.

Today is rainy and dreary in Minnesota 🌧️ It’s the kind of day that makes you want to eat soup and watch a movie.

It inspired me to share a few color palettes that remind me of this cozy dreary feeling. 🖤

For those of you who have been following along for a while, you may remember my blog post where I share 36 color palettes organized by mood. These three color palettes are from that old blog post, so if you’re looking for some more color inspiration, be sure to check out the blog! 👌🏻