Urban Mast Design

🧡 B R A N D R E V E A L 🧡

Welcome to the world of She’s bold, she’s creative, she’s stylish ✨

When I began working with Sydney on a brand for her new hair studio I knew we were going to have some fun. I mean how could you NOT when your brand colors radiate this much energy?! We started with an in depth brand strategy where I broke down and defined her brand values, voice, brand and messaging keywords, audience values and SO much more. This groundwork allowed us to create a brand that stays true to who she is and who she’s trying to reach.

The result was this unique, fun, sophisticated brand that feels high end yet approachable and it is pretty 🔥 if I do say so myself 😉

And last but certainly not least, a HUGE shoutout to for these FIRE brand photos. She is an absolute QUEEN.

Hey there! I'm Alee, owner and designer for Urban Mast Design. Thought I'd hop on and share a few fun facts about me!
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✨ I started Urban Mast in 2017, fulfilling a lifelong dream of full-time freelance design and owning my own business.

✨ I am a diehard Vikings fan, through the good AND the bad.

✨I might love my vinyl collection more than life. A sucker for some good 70’s jams. (And my all-time favorite, my love, Elton John).

✨ My favorite designer will always be Massimo Vignelli. He inspired me so much in my early days of design, and continues to inform and inspire my design daily.

✨I LOVE working with businesses within the hospitality industry because you can create SUCH an impact through design—there are so many fun physical elements that design can be applied to and getting things off the screen and into your hands gives me all the heart eyes. 😍

I’m in the process of revamping my website, and showcasing some of the new cool stuff I’ve been working on so STAY TUNED!
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📷: .marie.photo
(My most talented friend Jeannine took these photos both at my house and at her beautiful, .portrait.studios
If you need any kind of photos JUST GO SEE HER. She will make you feel like a million bucks. 🙌🏻