PopUps By Design

Don't Lose Your Shirt When Staging Your Next Show Planning a trade show, expo or fair? Read this for some timely advice from an industry expert on how to be successful.

𝐖𝐎𝐑𝐊𝐈𝐍𝐆 𝐅𝐎𝐑 𝐓𝐇𝐄 𝐂𝐋𝐈𝐄𝐍𝐓, 𝐍𝐎𝐓 𝐓𝐇𝐄 𝐕𝐄𝐍𝐔𝐄⁣
𝘞𝘩𝘢𝘵 𝘪𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘵𝘢𝘬𝘦𝘴 𝘵𝘰 𝘳𝘦𝘴𝘩𝘢𝘱𝘦 𝘵𝘩𝘦 𝘦𝘷𝘦𝘯𝘵 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺...⁣
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𝐇𝐨𝐧𝐨𝐫𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐨𝐧𝐜𝐞 𝐚𝐠𝐚𝐢𝐧 𝐛𝐲 𝐓𝐡𝐞 𝐔𝐒 𝐉𝐨𝐮𝐫𝐧𝐚𝐥! A huge thank you to Chris Williams for this wonderful, in-depth follow-up exposé on my work and the mission behind SmallConferences.com. Chris perfectly captured what drives us, noting that we are building a model to “𝘸𝘰𝘳𝘬 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘤𝘭𝘪𝘦𝘯𝘵, 𝘯𝘰𝘵 𝘵𝘩𝘦 𝘷𝘦𝘯𝘶𝘦.” ⁣
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It’s incredibly humbling to see this new piece drop while our previous feature, “𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐋𝐢𝐬𝐭: 𝟏𝟓 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 𝟐𝟎𝟐𝟔,” is still being highlighted right on their website's front page! I am deeply grateful for the continued recognition of how transparent pricing and scalable support are truly shaping a more accessible and efficient event industry.⁣
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𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐡𝐞𝐫𝐞: https://www.theusjournal.com/business/the-future-of-small-conferences-how-robert-kraus-is-shaping-a-more-accessible-and-efficient-event-industry-through-transparent-pricing-and-scalable-support/

How Not to Lose Your Shirt - or End Up Naked - When Staging Your Next Trade Show or Expo Organizing a trade show, exposition, fair, or bazaar can feel like a high-stakes gamble. You spend months coordinating logistics, marketing to audiences, and setting up spaces, only to find that hidden costs have swallowed your entire budget.

Just a moment...

𝐓𝐡𝐞 "𝐒𝐞𝐜𝐫𝐞𝐭 𝐒𝐚𝐮𝐜𝐞" 𝐭𝐨 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐀𝐫𝐭 (𝐓𝐡𝐚𝐭 𝐃𝐨𝐞𝐬𝐧'𝐭 𝐈𝐧𝐯𝐨𝐥𝐯𝐞 𝐚 𝐆𝐚𝐥𝐥𝐞𝐫𝐲 𝐓𝐚𝐱) 💰

"𝘠𝘰𝘶 𝘥𝘪𝘤𝘵𝘢𝘵𝘦 𝘩𝘰𝘸 𝘺𝘰𝘶𝘳 𝘢𝘳𝘵 𝘪𝘴 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘥, 𝘮𝘰𝘷𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯 𝘧𝘳𝘰𝘮 𝘢 𝘵𝘳𝘢𝘯𝘴𝘢𝘤𝘵𝘪𝘰𝘯 𝘵𝘰 𝘢𝘯 𝘪𝘮𝘮𝘦𝘳𝘴𝘪𝘰𝘯... 𝘠𝘰𝘶 𝘢𝘳𝘦𝘯'𝘵 𝘰𝘯𝘦 𝘰𝘧 '𝘸𝘢𝘺 𝘵𝘰𝘰 𝘮𝘢𝘯𝘺 𝘰𝘱𝘵𝘪𝘰𝘯𝘴'; 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘳𝘦𝘢𝘴𝘰𝘯 𝘵𝘩𝘦𝘺 𝘴𝘩𝘰𝘸𝘦𝘥 𝘶𝘱."

If you're ready to transition from a booth to a brand, you need to change your environment. I’m sharing my roadmap for successful pop-ups that drive DTC sales and build real emotional connections with collectors.

Grateful to the team at World Art News for publishing my insights on the future of independent art exhibitions!

Stop Renting a Table, Start Owning the Room: Why Your Art Deserves a Pop-Up, Not a Booth You can keep pouring time, money, and hope into a six-foot table… or you can step into a space where every detail, every conversation, and every sale revolves around you. The artists who are quietly outselling the fairs aren’t louder or luckier—they’ve simply changed the stage. They’ve tra...

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚𝐧 𝐚𝐫𝐭𝐢𝐬𝐭 𝐨𝐫 𝐣𝐮𝐬𝐭 𝐚 "𝐥𝐢𝐧𝐞 𝐢𝐭𝐞𝐦" 𝐢𝐧 𝐚 𝐟𝐥𝐨𝐨𝐫 𝐩𝐥𝐚𝐧?⁣⁣

The "Craft Fair Fatigue" is real. If you’ve spent hundreds on booth fees only to watch people walk by while eating kettle corn, it’s time for a new strategy.⁣⁣

Huge thanks to US Shop for publishing my latest article! I'm sharing why it's time to stop renting attention and start commanding it.⁣⁣

"𝘞𝘩𝘦𝘯 𝘺𝘰𝘶 𝘳𝘦𝘯𝘵 𝘢 𝘵𝘢𝘣𝘭𝘦 𝘢𝘵 𝘢 𝘮𝘢𝘴𝘴𝘪𝘷𝘦 𝘧𝘢𝘪𝘳, 𝘺𝘰𝘶 𝘢𝘳𝘦𝘯'𝘵 𝘢𝘯 𝘦𝘹𝘩𝘪𝘣𝘪𝘵𝘰𝘳; 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘢 𝘭𝘪𝘯𝘦 𝘪𝘵𝘦𝘮 𝘪𝘯 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘦𝘭𝘴𝘦'𝘴 𝘧𝘭𝘰𝘰𝘳 𝘱𝘭𝘢𝘯. 𝘐𝘵 𝘪𝘴 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘖𝘸𝘯 𝘵𝘩𝘦 𝘙𝘰𝘰𝘮." ⁣⁣

Check out the full roadmap here:⁣
https://artsusshop.com/stop-renting-a-table-start-owning-the-room-why-your-art-deserves-a-pop-up-not-a-booth/ ⁣⁣

Stop Renting a Table, Start Owning the Room: Why Your Art Deserves a Pop-Up, Not a Booth - Artsusshop If you are an artist or craftsperson, you’ve likely felt the “craft fair fatigue.” You spend weeks preparing inventory, hundreds (or thousands) of dollars on booth fees, and twelve hours standing behind a folding table, only to watch a distracted crowd walk past your life’s work while eating...

𝐒𝐭𝐨𝐩 𝐑𝐞𝐧𝐭𝐢𝐧𝐠 𝐚 𝐒𝐞𝐚𝐭 𝐚𝐭 𝐭𝐡𝐞 𝐓𝐚𝐛𝐥𝐞 - 𝐈𝐭’𝐬 𝐓𝐢𝐦𝐞 𝐭𝐨 𝐎𝐰𝐧 𝐭𝐡𝐞 𝐑𝐨𝐨𝐦!

The ROI of your art shouldn't be left to chance. Many artists feel they have to choose between expensive gallery commissions or getting lost in the noise of a crowded fair. There is a third way.

A huge thank you to USA Art News for publishing my latest piece on the evolution of the art market and the "𝐎𝐰𝐧 𝐘𝐨𝐮𝐫 𝐑𝐨𝐨𝐦" advantage.

"𝘛𝘩𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘪𝘴𝘯'𝘵 𝘺𝘰𝘶𝘳 𝘢𝘳𝘵. 𝘛𝘩𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘪𝘴 𝘵𝘩𝘦 𝘯𝘦𝘦𝘥𝘭𝘦-𝘪𝘯-𝘢-𝘩𝘢𝘺𝘴𝘵𝘢𝘤𝘬 𝘮𝘰𝘥𝘦𝘭. 𝘞𝘩𝘦𝘯 𝘺𝘰𝘶 𝘮𝘰𝘷𝘦 𝘧𝘳𝘰𝘮 𝘢 𝘣𝘰𝘰𝘵𝘩 𝘵𝘰 𝘢 𝘱𝘰𝘱-𝘶𝘱, 𝘺𝘰𝘶 𝘴𝘵𝘰𝘱 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘴𝘵𝘢𝘳𝘵 𝘤𝘰𝘮𝘮𝘢𝘯𝘥𝘪𝘯𝘨 𝘪𝘵." - Robert Kraus, CEPS, CNS, MMP

Read the full article for a roadmap on transitioning from a booth to a brand: https://usaartnews.com/art/stop-renting-a-table-start-owning-the-room-why-your-art-deserves-a-pop-up-not-a-booth

Stop Renting a Table, Start Owning the Room: Why Your Art Deserves a Pop-Up, Not a Booth | USA Art News If you are an artist or craftsperson, you’ve likely felt the "craft fair fatigue." You spend weeks preparing inventory, hundreds (or thousands) of dollars on booth fees, and twelve hours standing behind a folding table, only to watch a distracted crowd walk past your life’s work while eating ket...

𝐒𝐭𝐨𝐩 𝐑𝐞𝐧𝐭𝐢𝐧𝐠 𝐚 𝐓𝐚𝐛𝐥𝐞, 𝐒𝐭𝐚𝐫𝐭 𝐎𝐰𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐑𝐨𝐨𝐦: 𝐖𝐡𝐲 𝐂𝐫𝐚𝐟𝐭 𝐅𝐚𝐢𝐫𝐬 𝐀𝐫𝐞 𝐅𝐚𝐢𝐥𝐢𝐧𝐠 𝐀𝐫𝐭𝐢𝐬𝐭𝐬⁣
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Most artists spend their careers "renting access" to someone else’s audience at crowded craft fairs, only to walk away with 30 seconds of distracted conversation and a booth fee deficit. 𝐈𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐭𝐢𝐫𝐞𝐝 𝐨𝐟 𝐛𝐞𝐢𝐧𝐠 𝐚 𝐧𝐞𝐞𝐝𝐥𝐞 𝐢𝐧 𝐚 𝐡𝐚𝐲𝐬𝐭𝐚𝐜𝐤, 𝐢𝐭’𝐬 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐬𝐭𝐨𝐩 𝐛𝐞𝐢𝐧𝐠 𝐚 "𝐯𝐞𝐧𝐝𝐨𝐫" 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐛𝐞𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐢𝐧 𝐞𝐯𝐞𝐧𝐭. ⁣
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By hosting your own pop-up, you eliminate the noise of competitors and the massive overhead of traditional galleries, turning your creative process into a high-engagement "performance" that commands the environment, controls the conversation, and delivers a real ROI that a folding table simply can't match.⁣
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Stop Renting a Table, Start Owning the Room: Why Your Art Deserves a Pop-Up, Not a Booth If you are an artist or craftsperson, you’ve likely felt the "craft fair fatigue." You spend weeks preparing inventory, hundreds (or thousands) of dollars on booth fees, and twelve hours standing behind a folding table, only to watch a distracted crowd walk past your life’s work while eating ket...