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Book of the day.

http://www.neurosciencemarketing.com/blog/about-us/brainfluence

Brainfluence | Neuromarketing Praise for Brainfluence "You can never be too enchanting, so read this book to learn even more ways to change people’s hearts, minds, and actions. It’s always good to have some science behind your tactics." — Guy Kawasaki, author of […]

Authentic Advertising is more memorable for consumers.

http://www.adweek.com/news/advertising-branding/inspirational-makeup-ads-reveal-rather-conceal-womens-true-selves-156639 #.UzrNm4Mn7ME.facebook

Inspirational Makeup Ads Reveal Rather Than Conceal the Women's True Selves IDEA: Makeup ads have a hard time being authentically inspiring, complicated as they are by issues of vanity and manufactured beauty. But Dermablend is different. The brand's corrective cosmetics are used by people with mild to severe skin conditions, and so its advertising can be unconflicted—even…

Georgia Lawyer Makes the Year's Most Ridiculously Badass Local Super Bowl Ad If you weren't bowled over by any of the Super Bowl commercials last night, well, you weren't watching in Savannah, Ga.