Overproof

"Most bars and restaurants change their menu twice a year... if you miss the window to get the menu change, you've missed it for 6 months."
- Ed Dobbles

Yet most brands approach placement randomly, without understanding these critical cycles.

In NYC, it's even faster - every 4 months. Miss that window and you're waiting even longer for your next opportunity.

At Overproof, we track exactly when establishments refresh their programs. The brands that align their outreach with these cycles see dramatically higher placement rates.

It's not just about having a great product. It's about presenting it at exactly the right moment.

How are you timing your on-premise outreach?

What cocktail trends are actually driving bar menus across America? 🍸 Real data reveals the answer.

Ed Dobbles, Chief Analytics Officer at Overproof, analyzed 485,000 actual menu listings from independent bars and restaurants to uncover:

♦️ Which cocktail trends are gaining momentum nationwide
♦️ How NYC bar menus compare to the rest of the country
♦️ Data-driven insights into what consumers are actually ordering
♦️ Menu changes that are reshaping the cocktail landscape

Get the real story behind bar menu evolution with hard data: https://hubs.li/Q03wrFYW0

Ever wondered what investors look for in alcohol brands? Gain exclusive insights from Overproof’s CFO, Patrick Hoogendijk, who brings years of venture capital expertise to our latest blog. Discover the key financial metrics that catch investors' eyes, decision points critical to a deal’s success, and common pitfalls to avoid post-funding. 💸

Read the blog: https://bit.ly/3yxyLY1

Looking to secure Series A funding for your alcohol brand, but not sure where to start? Download Overproof’s free guide now: https://bit.ly/3M5CDTf

Attracting Series A Investors for Alcohol Brands - Overproof Gain valuable insights from Overproof's CFO, Patrick Hoogendijk, on attracting investors for Series A funding in the alcohol industry.

Do you enjoy the challenge of crafting digital marketing strategies that not only catch the eye but also convert? Overproof is hiring a to join our team in Miami. This role is central to developing dynamic digital campaigns aimed at generating qualified leads and enhancing B2B engagement within the alcohol industry. To learn more or apply, visit: https://bit.ly/3RNbV4S

Hiring for Digital Marketing Manager (B2B, Full Time) for Miami - Mid-Senior level Posted by : Overproof | DIGITAL MARKETING,SALES

Meet us at Bar Convent Brooklyn! Our team members Krista Schubert and Jack Buendia will roam the halls of Industry City on June 11-12, connecting with alcohol brands, sharing insights, and exploring new opportunities. Are you planning to be there? DM us to set up a meet-up!