Mercer Island Group

54 agency biz dev mistakes | Mercer Island Group What are the top 54 pitch mistakes agencies make?Robin and I were delighted to present 54 Mistake Agencies Make in New Business Development during the annual Build A Better Agency Summit presented by Agency Management Institute. Forbes calls it the #1 conference for agency executives. This is the id...

Dull ads waste billions $ | Mercer Island Group Is your advertising driving your business ahead, enhancing brand equity and building market share?Most advertising does not do those things. Most is readily forgettable and is wasting much of the media investment supporting it.But there is hope! Hot off the presses: The Extraordinary Cost of Dull is...