Vision Media

The language used to describe marketing concepts often creates more confusion than clarity. Vision Media's Media and Advertising Glossary and Terms of the Week are here to help.

Term of the Week:
Share of Voice (SOV) - The percentage of ad impressions your brand receives compared to competitors within a channel or campaign.



https://www.visionmediaus.com/media-buying-and-advertising-glossary-for-marketers

Healthcare advertising takes more than getting in front of the right audience.

It takes the right timing, the right message, the right channel mix, and a clear understanding of patient trust. 🩺

In our latest blog, we’re sharing 6 healthcare advertising strategies that help healthcare campaigns drive stronger outcomes, from phased planning and first-party data to hyper-local targeting and trust-building messages.

Because in healthcare, a great campaign does more than create awareness. It helps people make confident decisions about care.

Read the article: https://www.visionmediaus.com/blog/healthcare-advertising-the-right-way

Healthcare Advertising The Right Way Successful healthcare advertising aligns audience insights, timing, messaging, and media channels to drive measurable patient and business outcomes.

The language used to describe marketing concepts often creates more confusion than clarity. Vision Media's Media and Advertising Glossary and Terms of the Week are here to help.

Term of the Week:
Tech Stack - The collection of technologies and tools used to manage, serve, and analyze advertising campaigns.



https://www.visionmediaus.com/media-buying-and-advertising-glossary-for-marketers

Jenn Nyberg leads our client-facing accounts team at Vision Media, with positivity and a growth mindset.

Jenn is passionate about understanding the nuances of our client’s unique business and its obstacles.

With that in mind, she enjoys moving forward, piecing the puzzle together with her team and finding solutions through media strategy. It's about serving a need through teamwork and collaboration that genuinely brings her fulfillment and a sense of pride.

She is passionate about people – and she believes that’s what Vision Media does best: serve people.

We appreciate all that Jenn gives to her team and clients.