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Subject line copy can be challenging. I mean you’re competing against hundreds of emails in overcrowded inboxes with only a short sentence to get someone to click…But we have a trick. 🙂

Free subject line testing tools, such as SubjectLine.com, are a great way to vet your subject line and see how it scores against performance best practices.

Our benchmark is to scrap any subject lines that get less than an 85 - but typically aim for 90 and above.

What’s great about this tool is that it provides insights into how they determined your score, so you can learn what boosts performance and apply it next time around.

For example, the subject line above received bonus points for the emoji, exclamation mark, use of “now” to create a sense of urgency and more….It also received a few dings for long words and overall character count…But, hey! We got a 100 score, so we’re gonna take this one and run with it!

We love sharing tips like this to help marketers, creatives and business owners propel their brands forward.

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