2X

Also known as the “Swiss Army knives” of marketing, our marketing operations (MOps) function consists of 115+ professionals, and we’re not slowing down.

So what does a MOps MVP at 2X look like? Senior Manager of MOps, Chloe Lim, says it extends beyond versatility as a marketing generalist. “We’re looking for someone who knows the importance of taking action ahead of time and staying true to the bigger picture—which are invaluable skill sets that echo how 2X approaches client servicing.”

Ready to make your mark as a Hall-of-Fame B2B marketer? 2X is actively recruiting for MOps positions of all seniority levels!

🎯 Apply here: https://lnkd.in/gxp4zjy2

👩🏻‍💻🧑🏾‍💻 We’re only possible because of our people. When it comes to attracting, hiring, and retaining world-class B2B talent; our wins are driven by 2X being at the intersection of data and constant upskilling.

It’s these efforts that allowed us to see a 40% increase in applicants as compared to 2022, a 6.2% rise in offer acceptance rates, and 118 employees being certified by industry-leading MarTech platforms last year.

After 2X took home the ‘Excellence in Employer Branding’ silver award, Human Resources Online sat down with our Managing Director & Chief People Officer, Siew Mee Yong to document the evolution and impact of 2X's people development strategies.

Go here for the full interview: https://www.humanresourcesonline.net/winning-secrets-how-2x-s-employer-branding-efforts-drove-an-increase-in-job-offer-acceptance-rates

Winning Secrets: How 2X's employer branding efforts drove an increase in job offer acceptance rates It took a holistic approach — one that included interviewing hiring managers and recruiters on the biggest factors attributed to candidates accepting or rejecting offers, Yong Siew Mee, MD & CPO, shares.

🎉 Highlight of our year: Joining forces with StraightArrow Corporation. With a new delivery center in Manila, the 2X family is now nearly 1,000 strong, making us the largest collective of B2B marketing talent in the world.

The StraightArrow acquisition allows us to better serve our customers, with:

✅ Multiple time-zone capabilities spanning the US, EMEA, and APAC
✅ Expanded creative service offerings
✅ The addition of HubSpot Platinum status to our list of partnerships

But it's been a major win for our culture, too. On our leadership teams' reciprocal visits between Kuala Lumpur and Manila, it was clear that our One Team of hardworking, fun-loving marketers got even bigger and better.

As we integrate further in 2024, here's to more karaoke-capped workshop sessions and the sharing of marketing tips over some of the best cuisines Southeast Asia has to offer.

Mabu-slaaaay! 🚀