April Johnson- Rooted Real Estate WI - Madison

It's a beautiful time of year in Madison, WI! Truly my favorite month! Everything is lush and green, the lakes are lovely, and the days are long. It's been a busy start to June at ROOTED! Celebrating 2 accepted offers for buyers this week! It's still competitive out there, but opportunities exist!

🏡JUST SOLD!🏡 Big congratulations to my buyers! We secured this Fitchburg condo for under asking price! With a spacious layout and modern finishes, I know they are going to love it! It has the most beautiful kitchen with cherry cabinets (so many!) and so much counterspace.... perfect for holiday cookie mass production! 😁

Ready for the next house? If you're thinking about buying and selling at the same time and wondering where to start, reach out! There is more than one way to do it, you have options and we can coordinate both seamlessly like we did for Sinan. Thank you Sinan for your kind words!

"Above and beyond doesn’t even cover it. April assisted me with negotiations, finding contractors for minor repairs, and following up even after the sale was completed. Communication was amazing throughout. I really liked how April explained everything in easy language. It made me feel confident about every decision, I never had to wonder what was going on; she kept me informed the whole time. Always quick to respond, even on weekends. I really appreciated that it made a huge difference. Closing went better than I expected. April kept things on track and made the whole process feel easy. I would definitely work with April again and confidently recommend to work with her as a buyer or seller."

-Sinan K. (bought and sold '26)

JUST SOLD! FIVE competing offers and $30,000 over asking price. Congrats to our sellers! There is a lot of variation within the current market right now. What works for one property may not work for another. Looking for a customized listing plan and advice you can trust? Reach out anytime.

JUST SOLD! Not every listing is in the same market. We have the tools and networks to help our clients analyze, best prepare for, and pivot for each situation. This home was in a market where listings were sitting for weeks and sometimes months. We set proper expectations, strategic pricing, and staged beautifully (it helps to have sellers with an eye for design willing to go the extra mile!) When we weren't hitting the right buyers, we reached out to our network of agents and found one outside the box. It took a minute, but the result was a clean offer with a quick closing that was a win-win for both sellers and buyers! This one was special too as I've now worked with these clients through four transactions!🥰