Junk Films

We partnered with , the world’s biggest pharmaceuticals company, to develop this film about their Catalyze360 incubator which brings massive resources and funding to groundbreaking new science. After 2 shoot days with the C360 team in their San Francisco headquarters, we spent 2 months in post production, working closely with our agency partner to fine tune the story, told collectively by the various partners and department heads who dedicate their lives to bringing new and innovative medicines to the entire world. Collaborating with an American institution like Lilly, the first company to manufacture the polio vaccine during the civil war, was an experience that’s hard to put into words. Huge thanks to our LA and SF teams, who joined forces to find creative and cost-effective ways to tell this story!

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Graphics: Midnight Snacks

NHL All-Star. Hall-of-famer. The GOAT. The “King” — Henrik Lundvqist.

There are a handful of grandiose nicknames that New Yorkers and hockey fans call out to him as he walks down the street in Tribeca, but after spending two days in NYC with , it all falls away. Underneath everything is a dad. A guy you’d grab coffee with. He speaks like a friend you’ve known for years, a guy who’s just excited about what his future holds.

Henrik’s 15-season career with the led to a retirement announcement in 2021, due to his recurrent pericarditis diagnosis and associated health factors. Today, he’s an advocate for increased awareness of RP, and uses opportunities like this project to help others get the care they need.

People have a way of assigning a god-like status to superstar athletes, and I get it. But most of the time, they’re just like Hank. Smart. Affable. Just another retired hockey player you can talk about guitars with in between takes.

Thanks for brining all of yourself to this project, Hank. It was great getting to know you.

— R

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