Unbound Collective

While Big DIPA never made it to a can, the design did what it needed to do. A hazy double IPA named after the Big Dipper, where tropical meets celestial.

Typographically, Opposit pairs with Gopher for a playful visual voice that lands somewhere space-y and hazy, exactly where the beer wanted to live.

 


Around two years ago we defined Compass. A simple mark for the focused strategy session that begins every Unbound engagement.

Arrows as individual input, inward-facing, a bearing taken with our leadership team before any work gets made. It held alone for a while. Then we needed to expand the system.

Creation, for the build phase. Generative, in motion, work taking shape.

Cultivation, for everything after launch. A sustained burst, tending what’s been planted.

Same color. Same scale. Same vocabulary of abstract marks. A visual system that finally matches how we actually work with clients, from first conversation through years of partnership.

Compass sessions are open if you’re ready to clarify your business messaging, and get more wins.

Favorites from the Logo Archive trend.

A look back at the marks that have stuck with me over the years. Some from work, some from people, all meaningful in their own way.

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Logo Design in Little Rock, AR | Unbound Collective Unbound Collective offers custom logo design in Arkansas to represent your brand. Let us kickstart your rebrand.

We’ve been working on something simple. Not a tagline or a campaign. Something people actually say: “The guys with the yeti.”

Outside of their exceptional service, Ski Brothers Heat & Air is becoming even easier to remember in Maumelle.

We’ve been enjoying rolling out new poses with the yeti along the way.

If you run a business and haven’t read “Building a StoryBrand” by Donald Miller, it’s worth your time.

We read it a few months ago and had one of those “dang…” moments.

We’d been so focused on SEO rankings and performance that we lost sight of something simple: what the site was actually saying to the person reading it.

Nothing was broken. But it wasn’t as clear or customer-focused as it should’ve been.

That shift changed how we work.

Now, every client relationship starts with our Compass Workshop before we touch anything marketing-related. We’ve spent the last three years refining it, and every client who’s gone through it has come out more engaged, more aligned, and more confident in what they’re building.

Compass creates clarity. And clarity changes everything.