Dau Health Insurance

News for medicare members, and why working with a local broker is the best route to go.

—————————————

GoHealth just announced they are filing for chapter 11 bankruptcy in an attempt to reorganize the company & the ownership.

Experts state the biggest reasons for the companies failure were:

1.) Trying to scale without profitability in place first (bad)

2.) Massive debt to mask 😷 number 1 ( also bad)

3.) The complete lack of emphasis on anything other than mass enrollments at the largest volume possible.

Flip peoples plans even if they weren’t a better fit, run suspect marketing campaigns that overpromised & underdelivered on what they could actually qualify for, & zero focus on long term member service or experience.

All of that, equals disaster. Their stock went IPO in 2020 at $21 a share. Today, it’s around $0.30 a share. That’s a 98% tank. This company is done.

And to be honest, they should be. Because along with a few other similar companies like them, they did more damage to the Medicare market than can be fathomed.

The lesson? Relationships matter. Trust matters. Long term customer service & experience matters. All of which, the independent agent gives to clients everyday. You can’t replace that with fancy PE & investor money if the product being offered is bad enough.