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How To

How hashtags can help you reach the out-crowd and engage the in-crowd

The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between and when it comes to . Hashtags are more than just a fad, they are a means of organizing information and standing out from the crowd. Hashtags are also a way to engage with where they shine brightest – through social media savvy. With millennials beginning to outnumber previous generations, speaking their language has become increasingly important. Do not miss out on this opportunity to !

Hashtag basics

The hashtag ( #) turns any word, or group of words, into a link that can be searched. When writing a hashtag, leave your grammar at the door – no punctuation, no spaces! The best way to keep your message clear is to capitalize each word , otherwise known as using CamelCase. Got it? Let’s move on!

There are two ways businesses can use hashtags to their advantage.

To reach the out-crowd by joining a conversation that is already in progress.
To engage the in-crowd by starting a new conversation.

Develop New Products/Services

Listening to the needs of your target audience is a smart way to refine your solutions and develop new ones. If enough people are saying they hate a product, or wish they could tweak it, it’s probably worth looking into what the issue is and try to determine what could make that product better.

For example, Natalia Chrzanowska of (Brand24) notes that GoPro did exactly that when they introduced their new camera – GoPro Hero4.

“We analyzed the social media discussions regarding both releases – Hero3+ and Hero4. The insights gathered during the Hero3+ premiere included lots of suggestions for features that could improve customer experience, which then appeared later on in the succeeding model – GoPro Hero4.”

On the flip side, if your customers LOVE one of your products, there may be an opportunity to develop similar or complimentary products or services.

You can then turn around and apply all this awesome feedback as testimonials for new campaigns. Think ad campaigns, email campaigns, social campaigns and beyond!
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