Sabrina Runbeck LLC
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06/18/2026
๐๐จ๐ฌ๐ญ ๐ก๐๐๐ฅ๐ญ๐ก๐ญ๐๐๐ก ๐๐จ๐ฎ๐ง๐๐๐ซ๐ฌ ๐ญ๐ก๐ข๐ง๐ค ๐ซ๐ข๐ฌ๐ค ๐ฆ๐๐๐ง๐ฌ ๐ซ๐ฎ๐ง๐ง๐ข๐ง๐ ๐จ๐ฎ๐ญ ๐จ๐ ๐๐๐ฌ๐ก.
But one of the biggest risks is actually emotional decision-making.
In my conversation with John De Goey, he shared something that stuck with me:
Many professionals giving financial advice are still chasing trends, concentrated positions, and hype
Not because they are trying to mislead people, but because they genuinely believe it is the right thing to do.
That same pattern shows up in startups all the time.
Founders overbuild products before validating demand.
Investors chase AI trends without understanding adoption risk.
Teams scale before proving the product is even sellable.
Thatโs why I kept asking during the episode:
โ๐๐ด ๐ต๐ฉ๐ช๐ด ๐ฆ๐ท๐ฆ๐ฏ ๐ด๐ฆ๐ญ๐ญ๐ข๐ฃ๐ญ๐ฆ ๐ฃ๐ฆ๐ง๐ฐ๐ณ๐ฆ ๐ธ๐ฆ ๐ต๐ข๐ญ๐ฌ ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ด๐ค๐ข๐ญ๐ช๐ฏ๐จ?โ
Healthtech especially is not a fast game.
Long sales cycles.
Clinical validation.
Regulatory complexity.
Enterprise adoption.
You cannot afford emotionally reactive decision-making.
The founders who last are usually the ones who stay disciplined when everyone else is chasing momentum.
Question for founders:
๐๐ก๐๐ญโ๐ฌ ๐จ๐ง๐ ๐๐ข๐ง๐๐ง๐๐ข๐๐ฅ ๐จ๐ซ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐๐๐๐ข๐ฌ๐ข๐จ๐ง ๐ฒ๐จ๐ฎ ๐ฆ๐๐๐ ๐๐๐๐๐ฎ๐ฌ๐ ๐จ๐ ๐ฉ๐ซ๐๐ฌ๐ฌ๐ฎ๐ซ๐ ๐ข๐ง๐ฌ๐ญ๐๐๐ ๐จ๐ ๐๐๐ญ๐ฎ๐๐ฅ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ?
๐ฌ๐๐๐๐๐๐๐๐๐ ๐พ๐๐, ๐ต๐๐ ๐ท๐๐๐
๐๐๐๐
Thereโs a shift happening right now.
And if you miss it, youโll build something great that never scales.
John Showalter didnโt talk about winning with one tool.
He talked about:
๐ก Cognitive assessments
๐ก Biomarkers
๐ก Neurology access
๐ก AI integration
All working together.
Because no single product solves healthcare.
The pathway does.
Weโre moving from:
โWhat does your product do?โ
To:
โWhere do you fit in the ecosystem?โ
If your solution depends on someone else doing their job perfectly before you deliver value
Youโre exposed.
The winners are building connections, not just capabilities.
So ask yourself:
๐๐ฟ๐ฒ ๐๐ผ๐ ๐ฎ ๐ณ๐ฒ๐ฎ๐๐๐ฟ๐ฒ ๐ผ๐ฟ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐ ๐ฝ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐๐ต๐ฒ ๐ฝ๐ฎ๐๐ต๐๐ฎ๐?
๐ง Listen to the full episode on Spotify to understand how ecosystem thinking changes your growth strategy.
Link in the comment.
๐พ๐๐ ๐ท๐๐
๐๐๐๐๐๐๐ ๐ฐ๐ ๐บ๐๐๐๐ ๐๐๐ ๐ฉ๐๐๐๐
๐บ๐๐๐
Everyone is chasing scale.
But very few are willing to go where complexity lives.
And thatโs why pediatrics is still underserved.
As ๐ง๐ฟ๐ถ๐๐ต ๐๐ฎ๐๐ฒ๐ shared:
โ๐๐ฏ๐ฅ ๐บ๐ฐ๐ถ ๐ฌ๐ฏ๐ฐ๐ธ, ๐ต๐ฉ๐ฆ๐ณ๐ฆ'๐ด ๐ด๐ต๐ช๐ญ๐ญ ๐ข ๐ฃ๐ช๐จ ๐จ๐ข๐ฑ ๐ง๐ฐ๐ณ ๐ฑ๐ฆ๐ฅ๐ช๐ข๐ต๐ณ๐ช๐ค๐ด ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ต๐ฆ๐ค๐ฉ ๐ด๐ฑ๐ข๐ค๐ฆ. ๐๐ฆ'๐ณ๐ฆ ๐ฆ๐น๐ค๐ช๐ต๐ฆ๐ฅ ๐ต๐ฐ ๐ฃ๐ณ๐ช๐ฏ๐จ ๐ข ๐ญ๐ช๐ต๐ต๐ญ๐ฆ ๐ฃ๐ช๐ต ๐ฐ๐ง ๐ท๐ฐ๐ช๐ค๐ฆ ๐ข๐ณ๐ฐ๐ถ๐ฏ๐ฅ ๐ฉ๐ฆ๐ข๐ญ๐ต๐ฉ ๐ต๐ฆ๐ค๐ฉ ๐ง๐ฐ๐ณ ๐ฑ๐ฆ๐ฅ๐ช๐ข๐ต๐ณ๐ช๐ค๐ด.โ
Letโs be honest.
Pediatrics is harder because:
- No two patients look the same
- Care spans medical, behavioral, social systems
- The โcustomerโ isnโt just the patient. Itโs the whole family
So most founders avoid it.
But hereโs the opportunity:
The harder the problem, the stronger the moat.
If you can solve for complexity, you donโt just build a feature
You build infrastructure.
๐ง Listen to the full episode on Apple Podcasts to hear how theyโre tackling this head-on.
05/20/2026
๐๐ ๐๐จ๐ฎ ๐๐จ๐งโ๐ญ ๐๐ก๐จ๐ฐ ๐๐ฉ, ๐๐จ๐จ๐ ๐ฅ๐ ๐๐ข๐ฅ๐ฅ
This is one of the biggest shifts happening in healthcare right now.
And most founders still underestimate it.
During my conversation with Patricia Hayes, MD, I said this very clearly:
โ๐๐ถ๐ฑ๐ ๐ฑ๐ฒ๐ณ๐ถ๐ป๐ถ๐๐ฒ๐น๐, ๐๐ต๐ฒ๐๐ต๐ฒ๐ฟ ๐ถ๐ ๐ถ๐ ๐ถ๐ป ๐ฎ ๐ฑ๐ถ๐๐๐ฎ๐ป๐ ๐ฟ๐๐ฟ๐ฎ๐น ๐ฎ๐ฟ๐ฒ๐ฎ ๐ผ๐ฟ ๐ฒ๐๐ฒ๐ป ๐ถ๐ป๐ป๐ฒ๐ฟ ๐ฐ๐ถ๐๐, ๐ ๐๐ต๐ถ๐ป๐ธ ๐ฎ ๐น๐ผ๐ ๐ผ๐ณ ๐ธ๐ถ๐ฑ๐ ๐๐๐ถ๐น๐น ๐ฑ๐ผ๐ป'๐ ๐ธ๐ป๐ผ๐ ๐๐ต๐ฒ๐ ๐ต๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ ๐๐ผ ๐ฎ๐๐ธ ๐ณ๐ผ๐ฟ ๐ต๐ฒ๐น๐ฝ.โ
Read that again.
If they donโt know where to go for help
They will search.
If the right platform isnโt visible
They will land somewhere unsafe.
And when your solution is:
- Hard to access
- Slow to respond
- Disconnected from their daily life
Youโre not just losing engagement.
Youโre losing trust before it even starts.
Technology is no longer just about building tools.
Itโs about being present when people need help most.
The real question founders should ask is: ๐จ๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐?
๐ฉ I broke this down deeper in my LinkedIn newsletter.
Go read it if you're building anything patient-facing.
๐๐๐๐ฅ๐ญ๐ก๐๐๐ซ๐ ๐๐จ๐ง๐๐๐ซ๐๐ง๐๐๐ฌ ๐๐ซ๐ ๐๐ฑ๐๐ข๐ญ๐ข๐ง๐ .
Energy everywhere.
Rows and rows of companies showcasing innovation.
But founders often leave with something unexpected:
Confusion.
๐๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐ฒ๐๐ฒ๐ฟ๐๐ผ๐ป๐ฒ ๐ถ๐ ๐๐ฟ๐๐ถ๐ป๐ด ๐๐ผ ๐ฏ๐ฒ ๐ฒ๐๐ฒ๐ฟ๐๐๐ต๐ฒ๐ฟ๐ฒ ๐ฎ๐ ๐ผ๐ป๐ฐ๐ฒ.
Booth.
Speaking panel.
Networking dinners.
Investor meetings.
In the conversation, Saul W. Marquez and I talked about how founders treat conferences like a marketing lottery.
Talk to enough people and something might happen.
But the companies that win at conferences do something different.
They arrive with a clear strategy:
Who they want to meet.
What message they want remembered.
What outcome they want after the event.
Otherwise the conference becomes activity without traction.
I wrote more about this in the LinkedIn newsletter connected to this episode.
๐ฉRead the newsletter and see how founders can turn conference conversations into real partnerships.
05/13/2026
Niche Is Not Limiting
Danielle Desir Corbett shared something founders donโt like hearing.
Applying to more grants doesnโt increase your odds
๐๐ฉ ๐ช๐จ๐ช๐๐ก๐ก๐ฎ ๐๐๐๐ง๐๐๐จ๐๐จ ๐ฉ๐๐๐ข.
โIf you and the funder wouldnโt stand on the same billboard together,โ she said, โskip the application.โ
That line stuck with me.
Founders think casting a wide net is smart.
But grants reward precision.
Geography. Demographics. Mission alignment. Clear outcomes.
๐ช๐ต๐ฒ๐ป ๐๐ผ๐ ๐ธ๐ป๐ผ๐ ๐ฒ๐
๐ฎ๐ฐ๐๐น๐ ๐๐ต๐ผ ๐๐ผ๐ ๐๐ฒ๐ฟ๐๐ฒ, ๐๐ต๐ฒ ๐ฟ๐ถ๐ด๐ต๐ ๐ผ๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ถ๐ฒ๐ ๐๐๐ผ๐ฝ ๐ต๐ถ๐ฑ๐ถ๐ป๐ด.
The same rule applies to investors, customers, and partnerships.
Being specific doesnโt box you in but saves you time, energy, and rejection.
The goal isnโt to convince everyone.
Itโs to resonate deeply with the right ones.
๐งListen to the full episode on Apple Podcasts.
Link in the comment.
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