SamplingLab Mobile

If you're curious to know more about our upcoming SamplingLab Mobile re-launch, visit a new interim site at www.samplinglabmobile.com

Why 2021 Will Usher in a New Wave of Product Sampling Investment

I had already started this post before seeing yesterday's Adweek article below, so the timing makes me happy.

Without a doubt, the past few years have kicked my butt.

In the wake of losing everything after my SamplingLab business closed several years ago, I found myself running in circles figuring out what's next. Projects were on again/off again to where my head was about to explode.

After recently concluding the financial model for a pet-related business I was exploring isn't viable, I’m turning to SamplingLab once again, this time as a mobile, experiential CPG sampling company that’s contactless and meets COVID-19 guidelines.

Seeing some light at the end of the pandemic tunnel, combined with CPG brands experiencing pent-up demand to sample new products once again, now is the perfect time to re-ignite in-person product sampling that passes the "moment and manner" test.

By becoming SamplingLab Mobile, we can reach more consumers in more cities, allowing us to continue our legacy of reinvention. Wait until you see our new feedback tools.

I thank those who have continued offering encouragement.

Prepare Your Sampling Strategy Now Pass the 'moment and manner' test.

I posted this article today on LinkedIn with my take on the new rules of product sampling. Help spread the word by liking and sharing.

https://www.linkedin.com/pulse/new-rules-cpg-product-sampling-contactless-world-jeff-davis

New Rules. CPG Product Sampling in a Contactless World. Countless marketing articles report CPG product sampling is on life support, and in some circumstances, they’re right. Or worse.