KWIRX Creative

😎ADVERTISING IS FOR EVERYBODY!😎

We hope you've gotten something out of our recent blogpost and excerpts the last few weeks. At KWIRX Creative we believe that the advertising process and creatives should be a clear extension of your brand and image. Whether you are looking for traditional print ads, or animated online banner units, KWIRX will deliver high-quality and engaging creative that speaks to your core identity. For more information schedule a free consultation today.
Read the entire blogpost by visiting our website here: https://kwirx.com/2022/01/advertising-is-for-everybody/.

👀ADVERTISING IS FOR EVERYBODY!👀Blogpost Part III

We've shared great tips and tools these past couple weeks but how do you as a business owner navigate and adapt during a Global Pandemic? It feels like all the rules of business have went out the window the past year+ Well, the Pandemic certainly reduced face to face opportunities to reach new customers but at the same time it’s forced business owners and advertisers engage with new audiences, reduce costs, and develop a clear and concise brand online.

Well, as of late, (5) creative advertising trends have emerged. If you haven’t adopted one or more of these trends it might be time to dive in! 💦

1. AI and Programmatic Advertising – Using automated creatives allow for personalized content.

2. Conversational Marketing – People want a conversation. Chatbots are not new, but are becoming a must have for businesses. (LinkedIn introduced conversation ads. Turn conversations into quality conversions)

3. Sustainability – Companies are moving towards more sustainable products and practices and customers and clients love it! 79% of the population are concerned about climate change so authentically moving in this direction and advertising about it is a win.

4. Vertical Mobile Advertising – The vertical 9:6 ratio is here to stay! It fills 75% of the screen and 100% when tapped. Vertical mobile is proven to increase engagement and drive sales. It’s a huge marketing and advertising asset for your business.

5. Interactive Video – There are so many ads running throughout the day on social media that they’re being ignored and scrolled past. Using Facebook Stories, Instagram Reels or Tik Tok as tools for interactive storytelling will likely lead to sales.

To read the entire blogposts visit our website here: https://kwirx.com/2022/01/advertising-is-for-everybody/

Mobile First (Blog Excerpt III)

Here are 8 tips on managing Facebook Messenger:

1. Be responsive! Customers expect a quick response. Set up notifications. You have the opportunity to earn a “very responsive” badge that Facebook gives you if you have a response rate of 90% and response time of 15 minutes or less consistently over 7 days. This badge tells your customer you care about them and you’re on top of things! Imagine a customer ready to purchase and they have one final question before pulling the trigger and they see that you have a 40% response rate! Now you’ve cast doubt in the customers mind about how you care about them and their purchase. THIS IS WHAT RESPONSIVE MEANS IN 2021

2. 24/7 Support - Be accessible when they need you and you will build trust and confidence in your brand.

3. Shift from inbound phone calls to messaging which is less expensive

4. Customer service solution - One more way to communicate with your customers

5. It’s a powerful pre-sales resource - Move the customer further down the sales funnel

6. Take sensitive talks private - Show the customer you value their business one on one

7. Personalize as much as possible - More about automation later

8. It’s a rich multimedia capable channel - Infuse personality and emotion by using emojis, stickers, images and video during your chat.

To read the entire blog post and schedule a free Kwirx consultation visit our website here: https://kwirx.com/2021/09/but-first-mobile/.

But First Mobile (Blog excerpt II)

A mobile-first strategy affects all aspects of your company’s overall strategy.
Take a look at some of the benefits of a mobile-first strategy:

📲Increase your customer reach

📲Google Ranking = Mobile-first indexing means Google will look at the mobile version of a website in order to rank it before the desktop version.
*By using Mobile-first as a design strategy, web designers can greatly increase the chances of a website ranking higher on Google. (We could almost stop here!)

📲User relationship building – Consumers are more likely to shop and return to businesses who have a mobile-friendly website. UX (User experience in mind.)

📲Provide an exemplary customer experience – Provide a quick load time, captivating visuals, prioritized contact information.

📲Greatly increase your conversion rates – There are different needs of people searching on mobile versus desktop.

To read the entire blog post or schedule a consultation visit our website here: https://kwirx.com/2021/09/but-first-mobile/