AMA Houston

Trade show strategy. Matcha. Memory foam carpet.

We debated whether memory foam carpet is worth the investment (Bob says yes—think of your sales reps! 😉), whether you'd be more likely to stop for complimentary coffee or matcha, and even tackled the age-old question: Who has the biggest impact on a successful trade show—sales or marketing?

Not exactly the combination you expect from a marketing event... but that's what made this AMA Houston Academy so much fun.

A huge thank you to everyone who joined us, even with the rainy Houston weather! Your thoughtful questions, perspectives, and participation made this one of our most engaging Academy events yet.

Thank you to our incredible panelists—Bob Franke, Suzanne Gordon, Savannah Becerril, and Kattya Lorena Distefano—for sharing your expertise, stories, and honest insights throughout the discussion.

A special thank you to Bob Franke and the team at Innovative Environments for hosting us and leading a behind-the-scenes tour, giving attendees an inside look at how exhibits and branded environments come to life.

Those conversations and the different perspectives shared around the room are exactly what AMA Houston is all about.

Thanks again for spending your lunch with us. We can't wait to see you at the next Academy!

Final call.

June 17th
11:30 AM - 1 PM CT
Live at Innovative Environments

Go behind the scenes of trade show marketing and hear directly from industry experts. Lunch and networking included.

There’s still time to register. https://cvent.me/n3M3O2