Bartender2ceo

Commercial gyms learned from local fitness studios that people are willing to pay up to $40 per class for experiences like Pilates, yoga, and HIIT. So they asked themselves: why dedicate valuable square footage to a basketball court when they could create a recurring revenue stream instead?

Not only do these classes generate more revenue, but they also create opportunities for attendees to interact with one another. That strengthens the community bond, which in turn increases loyalty to the facility. As an added benefit, instructors can build relationships with participants and potentially convert them into private one-on-one clients.

There’s a lesson here for hospitality operators.

Instead of thinking only in terms of events, consider subscription-based, niche-specific social clubs led by influential creatives, industry experts, or business owners. Membership fees can help offset marketing costs while providing a modest flat fee for the club leader, along with incentives tied to membership growth.

The direct compensation may not be substantial, but if the club aligns with the leader’s existing business, it also creates opportunities for deeper relationships, referrals, and one-on-one upsells outside of the club itself.

Pro tip: If you’re in hospitality for the long haul and working in a major city, pay attention to where commercial real estate billionaires are investing and launching new projects.

This spot in East Downtown Houston benefits from multiple traffic drivers and has the ability to host massive in-house events, including festivals.

Will you make nightclub money? Probably not. But you gain access to something equally valuable: work-life balance and deeper community integration, both of which can lead to additional opportunities over time.

This complex is less than a mile from downtown, and the ownership group also has projects in CityCentre, Uptown Houston, and Buffalo Heights, home to the best inner-city H-E-B.

The opportunities right now are unlimited compared to even just 5-7 years ago. Really comes down to how creative you can get

For those of you with real battle stories & industry accomplishments you can be crushing it right now

Being great at the craft gets you respect. Learning how to tell your story gets people to pull up.

If you’re in Austin, go support the bartenders in the network through our ATX Pull-Up Challenge powered by