Direct Digital Holdings

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This Memorial Day, we reflect with deep gratitude and respect, holding space for remembrance and honoring the legacy of those who made the ultimate sacrifice. May we all take a moment to recognize their service and the enduring impact they have on our nation.

Today, we recognize Presidents’ Day—a moment to honor the leaders who have shaped our nation and to reflect on the role of leadership and public service in strengthening our democracy. Their contributions remind us of the responsibility and impact that thoughtful, principled leadership can have on communities, businesses, and the future we build together.

Our Chief Growth Officer Maria Vilchez Lowrey outlines where streaming, ad tech, and AI are headed in The Measure’s latest industry outlook.

“The ad market has been tough because the macroeconomic environment remains unpredictable. Next year may surprise on overall spend, but that spend will likely consolidate around social, CTV, and search — where performance is clearest.”

Her perspective reflects our focus at DDH: a full service technology marketing platform built to strengthen ROI through advanced ad tech, data driven optimization, and measurable performance across the digital ecosystem via Orange142 and Colossus Media SSP.

Read Jon Lafayette’s “After an Uncertain 2025, Bold Predictions for 2026”:
https://hubs.ly/Q03ZtdNk0

Our Chief Growth Officer Maria Vilchez Lowrey and VP of Marketing Calvin Scharffs share their forward-looking perspective in TV Technology Magazine’s new feature by Phil Kurz: “Ad Tech and CTV Experts Forecast 2026’s Biggest Trends.”

Calvin flags a major shift as AI reshapes how consumers navigate the open web—pushing more spend into CTV and commerce media. Maria points to 2026 as a year where ad dollars concentrate where performance is most clear: social, CTV, and search.

Their insights reflect DDH’s mission: delivering a full service technology marketing platform built to empower brands and agencies with advanced ad tech, data-driven optimization, and performance solutions through the strength of Orange142 and Colossus Media SSP. Our focus is helping clients drive measurable ROI across the digital advertising ecosystem.

Read the full article: https://hubs.ly/Q03Ztfcn0