Total Dealer Training

Are you tracking your lead sources whether they are free sources or paid sources? Are you tracking how they contacted you? Remember, you can’t manage what you don’t measure. Do you have a process to properly handle your leads? Quit wasting money. Take the time to evaluate which sources and which processes are successful.

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How is your dealership keeping up with the changing market? Used car prices are at an all time high. Have you adjusted your average cost of inventory or have you changed your model selection? How have you handled the changes in staffing costs and availability?

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How do you know where you need improvement when closing customers? Do you isolate and track every customer that gets approved but says no? If not, how to do know where you need to improve on your skills to be able to handle those objections? Whether it be Mileage, Equipment, Price, Payment, Interest Rate and the other main ones, or if it is a more unique objection your dealership receives, without tracking, you don’t know where you need to focus your training and role playing efforts to be able to close more deals.

Miss any of our previous videos? Check out our channel- https://www.youtube.com/channel/UCaKJNEid5hd_hajYVWMw9cQ