Adaptyve Digital

Struggling to drive traffic to your store? Use these 6 strategies to reach more customers & increase sales.

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𝟭. 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 #𝗦𝗘𝗢
Organic search brings in 26% of store traffic. It's the second biggest traffic channel (direct is first). SEO is an investment. Over the long term, acquiring customers through organic search becomes cheaper than paid ads.

As traffic grows, don't lose sight of the primary goal. Traffic is useless unless it converts into paying customers. Your primary KPIs should be # of orders & sales per month from organic search.

𝟮. 𝗕𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 #𝗲𝗺𝗮𝗶𝗹 𝗹𝗶𝘀𝘁
brings in $42 for every dollar spent. It's a cost-effective and conversion-rich way to sell. It's also an owned channel, meaning you control the content and delivery of your message.

Offer incentives like discounts or free shipping to collect email addresses from customers & prospects. Set up abandoned cart campaigns. Share interesting content. Constantly asking subscribers to buy will lead them to unsubscribe.

𝟯. 𝗕𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲
Social media is a great way to increase traffic and engagement. You don't have to be everywhere on social media. Prioritize the channels where your target customer is most active. Focus on building a real connection, not promoting products.

Already have a social media presence? Expand on it. Post more often. Create vibrant images and short, compelling videos to increase engagement. Host giveaways. Share and interact with engaging customers.

𝟰. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 & 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁
generates 3x as many leads & costs 62% less than traditional marketing. Compelling, engaging content helps customers discover your brand. The type of should vary based on your target customers & platform.

𝟱. 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀
ads complement organic search traffic. PPC campaigns are instantly visible and allow you to target specific audiences based on location, behavior, past actions, & other filters. The competitiveness of target keywords drives campaign costs.

You can also run Google Shopping Ads. Google displays these ads as a product carousel at the top of SERPs. The carousel shows different products, their prices, and reviews.

𝟲. 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗽𝗮𝗶𝗱 𝗮𝗱𝘀 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀
Use paid social ads to enhance your social media marketing. Focus your budget on the platforms where your target audience is most active. But avoid creating a single ad & targeting a mass audience. It's lazy & a waste of money.

Instead, create multiple ads that target specific segments of your audience. Keyword targeting and other audience targeting methods help turn average ads into high-performing ads that generate sales!

6 Proven Tactics to Promote Your Ecommerce Store Learn the top six proven marketing strategies you can use to promote your ecommerce store, reach more potential customers and increase sales.