ALAUA

DM us for info on fundraising! Here is a reversible ultra-light microfiber towel we made for for their upcoming Mamizuka Invitational swim meet! The design features the ono (wahoo) - one of the fastest fish in the ocean. We added googles and funny swim sayings. The backdrop is a classic Japanese wave design. Order the towel at manoaaquatics.com to help raise funds for this amazing historic non profit swim team!

Why pick one side when you can have both?

One side: Classic ‘Ulu Hawaiian Quilt
Reverse side: Palaka

It’s basically two towels in one, which is just smart math if you ask us. Grab your new favorite towel at ALAUA.co!

Behind the scenes footage of our first photoshoot!

Building ALAUA has been a lesson in manifestation, and this shoot was even better than I wished for! I teamed up with filmographer Dorka Hegedus Lum and local athletes Teiah and Gabe to capture the brand's story at Ka'ena Point. It was a total body workout hauling and running gear across the rocks with my niece Tehani. Witnessing the designs I poured my creative energy into come to life was seriously magical. Too often in the past, I was just consumed by the go-go-go! of running a business. And I definitely did not stop to smell the roses. This journey, the process, are the puas to smell along the path. These experiences and relationships I build are what make the path meaningful and beautiful.

Read more about this shoot at alaua.co (Views from the Path blog).