trDIGITAL

We’re thrilled to welcome Carys Rawlins to trDIGITAL as an Assistant Client Success Strategist. A Marketing Graduate from Michigan State University, Carys brings a sharp eye for strategy, a passion for client experience, and a drive to learn and grow. We’re excited to see the impact she’ll make.

Where does brand marketing actually break down?
It’s a question every manufacturer, distributor, and dealer in the OPE+ industry should be asking — because the answer isn’t always where you expect it.

After 25+ years across Fortune 100 brands, global agencies, manufacturing, and distribution, our CEO Todd Riley has seen the same pattern repeat:
Brands invest heavily.
Distributors support the flow of product.
But independent retailers — the final, critical link — are often left without the time, strategy, or support to activate that investment.

And that’s where growth quietly stalls.

At trDIGTAL, we built our model around a different approach: aligning brand budgets, co‑op dollars, and digital strategy all the way down to the shop on the corner. When marketing flows from national strategy → distribution alignment → local activation → measurable retail impact, everyone wins.

If your brand is investing millions… is that investment truly showing up at the local level?

Read the full May blog now: https://trdigital-llc.com/blog/where-does-brand-marketing-actually-break-down/