The Rainmaker Institute

The Rainmaker Institute

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05/30/2026

Your website may not be broken… but your SEO strategy could already be costing you rankings.

A lot of businesses are still relying on old SEO tactics that Google no longer rewards. Like keyword stuffing, buying backlinks, and duplicating content.

Search has changed fast with AI. And with more AI rolling out, your website needs updates. Platforms like Google AI Overviews, ChatGPT, and Perplexity now prioritize trust, helpful content, user experience, and authority.

If your website traffic has slowly declined over time, this video explains exactly why.

We break down:
✔️ What outdated SEO tactics are hurting rankings
✔️ Why user experience matters more than ever
✔️ How AI search is changing discoverability
✔️ What modern SEO + AEO should actually focus on

The law firms adapting now are the ones getting found online. Do you know your rankings are for your website?

05/22/2026

𝗟𝗮𝘄 𝗙𝗶𝗿𝗺 𝗦𝗲𝗹𝗳-𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝗶𝘀 🔍

Most law firm websites make sense to the attorneys who wrote them… not the clients visiting them.

𝗤𝘂𝗶𝗰𝗸 𝘁𝗲𝘀𝘁:

Go to your homepage.

Can a potential client instantly tell:

➡️ What you do
➡️ Who you help
➡️ How to contact you

Or are they forced to scroll, search, and figure it out themselves?

If your website isn’t immediately clear, potential clients won’t stick around long enough to hire you.

Clarity converts. Confusion costs you cases.

05/19/2026

We broke down the mistakes you're making that hurt your website and its rankings...and you missed it! 😱

Don't worry, we have a small recap here for you, because we know you still need to know, so you can make smart moves for your firm. 👇

We offer free website audits to see how your SEO, AEO, and overall search rankings are doing. Get your site checked by commenting AUDIT! We will get you scheduled from there.

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1090 S Gilbert Road #211
Gilbert, AZ
85296

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm