Brightbox Digital

The speed of your website is a huge factor when it comes to ranking on Google.

If your site is slow, Google is not going to want to rank it higher.

Speed affects user experience, and Google pays attention to that. If people land on your site and it takes too long to load, they leave.

Make sure your website is fast. It matters more than most people think.

Is your website scaring away local customers?

Google has confirmed that website security is a ranking signal. If someone clicks on your website and sees “Not Secure” in the browser, they’re almost always going to bounce back and choose a competitor.

It doesn’t just affect trust. It can affect rankings too.

Make sure your website has a valid SSL certificate. It’s basic, but it matters.

If you’re a service area business, keep your service radius within about two hours driving distance of your base of operations.

If you make your service area too broad, you can dilute your proximity signals. That can actually make it harder to rank, even in your own town.

Bigger is not always better when it comes to local SEO. Staying focused usually works better.