Iris Creative
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06/03/2026
Meet Your Speaker!
We're excited to welcome Molly Giordano, Executive Director of the Delaware Art Museum, to the All About Brand Conference on September 10, 2026!
As a nonprofit leader and champion of arts and culture, Molly has spent more than a decade helping guide the Delaware Art Museum through significant growth and transformation. Since becoming Executive Director in 2021, she has continued to lead the organization with a focus on long-term strategy, audience engagement, and institutional relevance.
Molly will share how the Delaware Art Museum approached brand as a catalyst for lasting institutional change. She'll walk attendees through a 7+ year journey that began with audience personas, evolved into a comprehensive rebrand, and continues to influence strategic planning, programming, communications, and organizational decision-making today.
As this year's conference explores how to live your brand every day, Molly will demonstrate how brand can become more than a marketing tool—it can serve as a framework for guiding an organization's future and aligning teams around a shared vision.
Attendees will leave with practical insights on connecting brand work to long-term strategy, creating organizational alignment, and building meaningful change that lasts.
Register for free: https://allaboutbrandconference.com?utm_source=Iris&utm_medium=facebook&utm_campaign=conference-26
Will we see you there? Join nonprofit leaders, marketers, communicators, and fundraisers for a day of learning, inspiration, and actionable brand strategies.
Stay tuned for more speaker announcements!
Is your brand making room to grow? 🪴
Every brand has legacy pieces that linger — old campaigns, outdated taglines, visual elements that feel “off” but never quite get replaced.
Sometimes we hold on out of habit. Sometimes it’s fear. Sometimes we don’t realize what’s holding us back until it’s already crowding out what could be growing.
At last year’s All About Brand conference, Rob Feinberg, CMO at PHS Pennsylvania Horticultural Society, shared a metaphor that stuck with our attendees:
“Roots are what anchor you. Shoots are where you play. Compost what doesn’t work.”
The strongest brands aren’t rigid — and they aren’t chaotic either. They’re grounded in clear values and strategy, while still leaving room to test, evolve, and adapt.
A simple exercise to try with your team:
🌱 Roots: What’s core, consistent, and essential?
🌿 Shoots: What are you experimenting with or testing?
🍂 Compost: What’s no longer serving your brand?
Not everything needs a complete overhaul — but some things do need to go.
Knowing what to keep, what to test, and what to let go of is a bigger part of brand management than most teams realize.
That was just one of many practical takeaways from last year’s conference.
Want in on conversations like this? Save your spot for All About Brand 2026 on September 10! https://allaboutbrandconference.com?utm_source=Iris&utm_medium=facebook&utm_campaign=conference-26
05/22/2026
A lot of organizations create brand guidelines that look impressive… and then quietly disappear into a shared drive no one opens again.
Usually, the problem isn’t the design of the guide itself. It’s that the guide wasn’t built for the people who actually need to use it.
Join us for our next FREE community webinar:
� Building a Brand Style Guide That Actually Works
� Thursday, May 28
� 2–3 PM ET
� Virtual | FREE
In this practical, discussion-based session, we’ll explore examples of style guides ranging from lean and simple to comprehensive governance tools — helping you determine what your organization truly needs (and whether a style guide is even the right next step).
Together, we’ll discuss:
� The difference between documenting a brand and developing one
� What makes a style guide genuinely useful for staff, leadership, and outside vendors
� How the right guide can save time, reduce inconsistency, and support your brand long after the original team is gone
We’ll also leave time for live Q&A, so bring your questions. Can’t make it live? Register anyway and we’ll send you the replay.
� SAVE YOUR SPOT: https://iriscreativegroup.com/style-guide-webinar-may2026/?utm_source=Iris&utm_medium=facebook&utm_campaign=style-guide-webinar-2026
P.S. These community sessions are designed to give you practical ideas you can apply right away. No pitch — just useful insights you can put to work.
05/19/2026
“Excellent content with plenty of food for thought—I took pages of notes.” — Kim Walsh, Vice-Chancellor, Maison Shalom House
From brand strategy and messaging to marketing, storytelling, and visual identity, the All About Brand Conference is designed to help nonprofit professionals strengthen their mission.
You can join us for Free this year thanks to sponsor support — but capacity is limited.
Save your seat today. https://allaboutbrandconference.com?utm_source=Iris&utm_medium=facebook&utm_campaign=conference-26
Click here to claim your Sponsored Listing.
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550 Pinetown Road, Suite 450
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19034
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| Monday | 8:30am - 5:30pm |
| Tuesday | 8:30am - 5:30pm |
| Wednesday | 8:30am - 5:30pm |
| Thursday | 8:30am - 5:30pm |
| Friday | 8:30am - 5:30pm |
| Saturday | 8:30am - 5:30pm |
| Sunday | 8:30am - 5:30pm |
