Innerbloom Studios

This commercial was shot to be a one-shot take.

But you can probably see some of the cuts made. It's actually 3 blended together!

We were really happy to work with Joe Cioffi of JC Insurance Group and Storm Kennedy to write and plan this film.

It started off with a meeting to rough out an idea and hash out a script. We then came back and did practice run-throughs and laid a sample voice-over over the music track to get timing just right.

Lighting maps were drawn, and we meticulously planned how to hide our lights for this one-shot take. Rick Gates was very helpful here.

Storm Kennedy, our wonderful talent and voice-over artist, recorded a great voice-over for the final recording.

Finally, and I went in on film day and set up and got rolling! You can even see Donovan standing in as our friendly neighborhood front desk associate in this video!

Joe from JC Insurance is someone we really appreciate working with. He has a creative approach to marketing and getting his name out there. I can't wait to see this 30-second spot and our 15-second spot on KEZI in the coming weeks and months.

Thank you to everyone involved, including the extras on set!

Can you see the cuts or hidden lighting?